Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Areeba, a marketer with experience in social media, content strategy, campaign management, and audience growth. I'm currently looking to take on a new role or freelance work with brands that need help building a stronger online presence. If that's something your team is working on, I'd love to chat and see where I can contribute.…

Areeba Khalid

Filmmaker, Content Creator, Writer, +4





I'm Areeba, a marketer with experience in social media, content strategy, campaign management, and audience growth. I'm currently looking to take on a new role or freelance work with brands that need help building a stronger online presence. If that's something your team is working on, I'd love to chat and see where I can contribute.…

Available to hire

Lahore, Pakistan

I’m Areeba, a marketer with experience in social media, content strategy, campaign management, and audience growth.

I’m currently looking to take on a new role or freelance work with brands that need help building a stronger online presence. If that’s something your team is working on, I’d love to chat and see where I can contribute.

Skills

Branding

Copywriting

Corporate Video

Experience Level

Branding

Expert

Copywriting

Expert

Corporate Video

Expert

Language

English

Beginner

Urdu

Beginner

Panjabi, Punjabi

Beginner

Work Experience

Marketing Assistant Intern at BookInAI

September 1, 2025 - December 1, 2025

Assisted in developing marketing strategies and outreach plans to pitch BookInAI’s AI-driven booking and automation services. Executed email marketing campaigns, crafted professional outreach messages, and tracked response metrics for lead generation. Worked on the company’s CRM platform, managing client data and maintaining organized communication workflows.

Media Intern at GEO News – GEO Pakistan Morning Show

July 1, 2024 - Present

Assisted in coordinating guest appearances and segment planning for the live show. Supported the editorial team with research and live production tasks. Gained insight into live show management, studio logistics, and time-sensitive communication.

Journalist at Pakistan Literature Festival – ACP

January 1, 2024 - December 31, 2025

Covered live sessions and wrote timely news pieces during the festival. Interviewed key participants and produced written coverage highlighting key moments and discussions. Collaborated with the editorial team to ensure accuracy and relevance of updates.

Founder at CraftiFem

January 1, 2023 - December 31, 2024

Founded a small-scale initiative to support and promote local female artisans. Managed all aspects of the platform with a team, including branding, communication, and execution. Led the development of digital presence through outreach and local engagement efforts.

Public Relations Officer at Media & Communication Society – Sukkur IBA

January 1, 2023 - December 31, 2024

Organized and promoted university media events through internal communications. Enhanced student engagement through campus outreach and visual storytelling campaigns.

Social Media Campaign Coordinator at Pakistan Peoples Party – Women Wing

January 1, 2023 - December 31, 2023

Executed a social media campaign strategy for election awareness. Created and posted content including reels, posters, and informational posts to increase outreach.

Campaign Video Producer at UNFPA & RSPN

January 1, 2023 - December 31, 2023

Produced a video campaign raising awareness on child labor and domestic violence. Handled concept development, filming, and scripting of final visuals.