Praxisprojekt Marketing – Sinless Cakes GmbH (Berlin) at Sinless Cakes GmbH

Development of a marketing and communications concept for a Berliner Health-Food-Startup (zucker- & glutenfreie Backwaren); conducted a quantitative consumer study (N=63, Google Forms) on brand perception, purchase motives and communication channels; analyzed target groups, personas, market segments and competitors (Sinless Cakes vs Wunderkuchen, Zucker-Boutique); derived concrete marketing and go-to-market strategies (Social Media, Influencers, Email, Website, Events, B2B partnerships); developed Customer Journeys for B2C and B2B; defined marketing KPIs (awareness, conversion, repeat purchases, engagement); utilized AI tools (ChatGPT, Canva, Leonardo AI) for analysis and campaign visuals.

Praxisprojekt B2B-Marketing – Spielbau GmbH at Spielbau GmbH

Development of a B2B marketing strategy for a manufacturer of playground systems; conducted a quantitative market study (25 decision-makers from architecture, municipalities, education and leisure industry); analyzed buying criteria, sustainability, information channels and decision processes; created a content and communications plan for email, website and digital channels; conceived email marketing campaigns including templates and lead-nurturing; defined central marketing KPIs (Leads, Conversion Rate, ROI); used Leonardo AI for visual concepts and campaign visualization; produced reports, visuals and presentations with Canva and AI tools.

Pflegehilfskraft at COR-AKTIV GmbH

Supported care professionals in the home care setting; assisted with mobility, daily activities and basic care; accompanied clients to appointments; ensured hygiene, order and well-being; maintained a respectful, trustworthy attitude with elderly and care-dependent individuals.