I’m Iliass El Hamzaoui, a Digital Marketing Strategist with over 10 years of experience in paid advertising, lead generation, and performance marketing. I’m passionate about helping businesses grow through data-driven strategies, conversion-focused campaigns, and marketing systems designed to deliver measurable results. My approach blends creativity with analytics. I believe great marketing isn’t just about visibility—it’s about creating meaningful customer journeys that drive real business growth. Whether it’s managing Google Ads, scaling Meta campaigns, optimizing funnels, or improving conversion tracking, my goal is to turn opportunities into sustainable success.

Ilias El Hamzaoui

I’m Iliass El Hamzaoui, a Digital Marketing Strategist with over 10 years of experience in paid advertising, lead generation, and performance marketing. I’m passionate about helping businesses grow through data-driven strategies, conversion-focused campaigns, and marketing systems designed to deliver measurable results. My approach blends creativity with analytics. I believe great marketing isn’t just about visibility—it’s about creating meaningful customer journeys that drive real business growth. Whether it’s managing Google Ads, scaling Meta campaigns, optimizing funnels, or improving conversion tracking, my goal is to turn opportunities into sustainable success.

Available to hire

I’m Iliass El Hamzaoui, a Digital Marketing Strategist with over 10 years of experience in paid advertising, lead generation, and performance marketing. I’m passionate about helping businesses grow through data-driven strategies, conversion-focused campaigns, and marketing systems designed to deliver measurable results.

My approach blends creativity with analytics. I believe great marketing isn’t just about visibility—it’s about creating meaningful customer journeys that drive real business growth. Whether it’s managing Google Ads, scaling Meta campaigns, optimizing funnels, or improving conversion tracking, my goal is to turn opportunities into sustainable success.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Digital Marketing Strategist & Paid Ads Specialist at Freelance / Remote
January 1, 2023 - January 1, 2026
Managed high-intent Google Search campaigns for service-based industries, oversaw full lead lifecycle from acquisition to conversion, improved conversion quality and operational efficiency. Built and optimized Meta campaigns for awareness and lead generation. Wrote ad copy focused on clear, friendly, and trust-driven messaging. Managed PPC for a U.S. e-commerce brand, optimizing ROAS and conversion performance. Implemented GA4 and Meta Pixel tracking to monitor lead quality and ROI. Reduced CPL by up to 40% across multiple client accounts. Built high-converting landing pages and funnels aligned with user behavior insights.
Digital Marketing Strategist – Contract Projects at Luxury Hospitality & Real Estate Clients
January 1, 2022 - January 1, 2025
Managed international PPC campaigns targeting European and Middle Eastern markets. Built multilingual lead funnels integrated with CRM automation. Improved ROAS on luxury campaigns through data-driven optimization and reporting.
Project Manager (Digital + Operations) at Tech Vibe
January 1, 2022 - January 1, 2022
Coordinated cross-functional digital projects, including product launches and campaign execution.
Business Development Manager at Bake Slices
January 1, 2021 - January 1, 2021
Led digital launch strategy and brand partnerships. Managed marketing plans and tracked performance against KPIs.

Education

Master's Degree at Hassan II University Casablanca
January 11, 2030 - June 17, 2026
Bachelor's Degree in Mathematics at Hassan II University Casablanca
January 11, 2030 - June 17, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Real Estate & Construction, Professional Services, Software & Internet

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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