I’m a PR and Marketing professional - Blending 25 years of PR expertise with a passion for food and lifestyle consumer brands as well as consumer health and nutrition. I have worked both in-house and on the agency side with top international brands and companies across multiple sectors, including nearly nine years in the Agri-Food Sector. Driven by a commitment to connect brands with consumers through meaningful storytelling.…

Cathy Curran

I’m a PR and Marketing professional - Blending 25 years of PR expertise with a passion for food and lifestyle consumer brands as well as consumer health and nutrition. I have worked both in-house and on the agency side with top international brands and companies across multiple sectors, including nearly nine years in the Agri-Food Sector. Driven by a commitment to connect brands with consumers through meaningful storytelling.…

Available to hire

I’m a PR and Marketing professional - Blending 25 years of PR expertise with a passion for food and lifestyle consumer brands as well as consumer health and nutrition. I have worked both in-house and on the agency side with top international brands and companies across multiple sectors, including nearly nine years in the Agri-Food Sector. Driven by a commitment to connect brands with consumers through meaningful storytelling.

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Language

Spanish; Castilian
Intermediate
French
Intermediate

Work Experience

PR/Communications Consultant
August 1, 2025 - Present
Providing senior-level strategic communications counsel to food, FMCG, and consumer brands. Developing integrated PR, media, and content strategies aligned to organisational objectives and public trust.
Head of Communications at National Dairy Council
October 1, 2016 - June 1, 2025
Established and led the organisation’s first in-house communications function, supporting the CEO and Board. Led national public awareness and behaviour-change campaigns in nutrition and public health.
Communications Consultant
July 1, 2015 - September 1, 2016
Collaborating with a specialist Food Marketing agency in Ireland, devising campaigns for several Irish food companies and small Artisan producers.
PR and Internal Communications Manager at Bayer Ireland
June 1, 2014 - June 1, 2015
Built the profile of Bayer in the external environment, helping protect the reputation of Bayer both internally and externally. Developed and maintained high-quality internal and external communications plans.
Internal Communications Specialist at Ulster Bank Ireland
January 1, 2014 - May 1, 2014
Managed all internal and external communications around a specific Change Management project for an internal project team within the bank.
Media Relations Lead at Accenture Ireland
December 1, 2012 - November 1, 2013
Managed all PR and communications for the Accenture business in Ireland and B2B Communications. Exceeded agreed targets for media coverage and market share of voice.
Communications Manager at Abbott Pharmaceuticals - Dublin
August 1, 2009 - March 1, 2012
Managing all external and internal communications for the core Abbott brands in Ireland, as well as working on the wider Abbott Ireland business across fourteen sites.
Senior Communications Consultant at EirGrid
November 1, 2008 - August 1, 2009
Managing the communications around the East-West Interconnector project and other infrastructure projects within EirGrid.
Account Director at Edelman Public Relations - Dublin
January 1, 2004 - July 1, 2008
Created and implemented highly effective public awareness campaigns across pharmaceutical and consumer health accounts.

Education

Higher National Diploma at London College of Fashion
January 11, 2030 - June 17, 2026
City & Guilds Certificate in Radio and Journalism at Advanced Technology Dublin
January 11, 2030 - June 17, 2026
Cordon Bleu Diploma at Cordon Bleu London
January 11, 2030 - June 17, 2026
Diploma in Digital Marketing at Digital Marketing Institute Dublin
January 11, 2030 - June 17, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Consumer Goods, Non-Profit Organization

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