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Hello, I'm Raphael De Leça, a Digital Strategist and Traffic Manager focused on healthcare niches like dental, medical, aesthetics, and fitness. I design complete marketing strategies that blend organic and paid channels, not just drive traffic but grow revenue. Over the past 3 years, I've managed ad spend of over R$5M and generated more than R$15M in tracked revenue for clients. I work for the number that matters: revenue and ROAS. Continuous learning is at the core of how I operate.…Hello, I'm Raphael De Leça, a Digital Strategist and Traffic Manager focused on healthcare niches like dental, medical, aesthetics, and fitness. I design complete marketing strategies that blend organic and paid channels, not just drive traffic but grow revenue. Over the past 3 years, I've managed ad spend of over R$5M and generated more than R$15M in tracked revenue for clients. I work for the number that matters: revenue and ROAS. Continuous learning is at the core of how I operate.

Raphael De Leça

Marketing Strategist, Digital Marketer, Growth Marketer, +4

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Hello, I'm Raphael De Leça, a Digital Strategist and Traffic Manager focused on healthcare niches like dental, medical, aesthetics, and fitness. I design complete marketing strategies that blend organic and paid channels, not just drive traffic but grow revenue. Over the past 3 years, I've managed ad spend of over R$5M and generated more than R$15M in tracked revenue for clients. I work for the number that matters: revenue and ROAS. Continuous learning is at the core of how I operate.…Hello, I'm Raphael De Leça, a Digital Strategist and Traffic Manager focused on healthcare niches like dental, medical, aesthetics, and fitness. I design complete marketing strategies that blend organic and paid channels, not just drive traffic but grow revenue. Over the past 3 years, I've managed ad spend of over R$5M and generated more than R$15M in tracked revenue for clients. I work for the number that matters: revenue and ROAS. Continuous learning is at the core of how I operate.

Available to hire

Hello, I’m Raphael De Leça, a Digital Strategist and Traffic Manager focused on healthcare niches like dental, medical, aesthetics, and fitness. I design complete marketing strategies that blend organic and paid channels, not just drive traffic but grow revenue.

Over the past 3 years, I’ve managed ad spend of over R$5M and generated more than R$15M in tracked revenue for clients. I work for the number that matters: revenue and ROAS. Continuous learning is at the core of how I operate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Strategist at Marketing Agency for the Fitness Niche

May 1, 2024 - Present

Contractor delivering full-funnel marketing strategies for the fitness niche, managing 30+ accounts concurrently and driving product development that generated R$400k+/month for clients; focused on healthcare-adjacent niches and cross-channel campaigns (organic + paid).

Traffic Manager at Mentorship Company - a reference in the fitness niche

October 1, 2023 - September 1, 2025

Contractor responsible for traffic acquisition and product launches in the fitness/health niche; led a product launch with a R$700k investment that returned roughly R$7M in revenue (ROAS ~10x).