Digital Project & Communications Manager at Galderma

Led global communication strategy for two injectable brands (Sculptra, Restylane) across global markets. Developed content guidelines and oversaw distribution via Veeva for local adaptation. Led social media, influencer and event content strategy across platforms, including Instagram and TikTok launches. Coordinated agencies and monitored performance to ensure consistent market rollouts.

PR & Digital Project Executive at Rabanne

Led global influencer strategy and content production for key fragrance franchises (FAME, PHANTOM). Managed VIP talents and ensured alignment between contractual deliverables and content publication. Coordinated product placements, press events and launch activations for “La Collection Rabanne”. Produced backstage and event-driven content for fashion shows and brand activations.

Digital Marketing & Content Project Manager at Dries Van Noten (Puig)

Managed paid social campaigns and supported acquisition strategy through keyword optimization. Developed e-retail content guidelines and ensured consistency across partners. Coordinated with online retailers to support launches, campaign execution and product visibility. Monitored performance and contributed to continuous optimization.

Digital Project Coordinator at Balenciaga

Managed global social media calendar in collaboration with creative direction. Supervised content production and coordinated a team of contributors. Led execution of a fully digital fashion show on TikTok, including user journey and see now, buy now integration. Collaborated with platform teams to ensure smooth deployment and engagement.

Digital Project, Content & PR Consultant (freelance) at Various clients (Sephora, YSL Beauty, Antidote Magazine, Mister Ibé Music Label, Tetu)

Supported content strategy, production and workflow structuring across multiple projects. Coordinated digital content from ideation to execution across platforms. Adapted content formats for social, editorial and campaign activations. Delivered reporting and supported ongoing optimization of content performance.