Available to hire
Hi there! I’m Anna, a Social Media & Community Marketing Specialist based in Rotterdam, Netherlands. I craft creative campaigns and build engaged communities around wellness, lifestyle, entertainment, and technology brands, blending storytelling with data-driven insights to grow audiences and subscriptions.
I love turning ideas into collaborative campaigns with creators, partners, and teams across Europe and North America. When I’m not analyzing data, I’m organizing community events and exploring new platforms to stay ahead of trends and keep communities thriving.
Language
English
Fluent
Russian
Fluent
Dutch
Intermediate
Work Experience
Influencer & Partnership Manager at FitMost (Wellness Subscription Platform)
January 1, 2024 - December 1, 2024Developed and executed creator-led social media initiatives across Instagram, TikTok, and YouTube, contributing to 5,000+ new subscriber acquisitions. Managed content calendars, creator coordination, campaign timelines, and content approvals across 50+ collaborations per month. Analyzed engagement and acquisition data to identify optimization opportunities and improve marketing effectiveness.
Operations & Marketing Coordinator at GNM-IX (Telecom Infrastructure)
February 1, 2023 - December 1, 2023Managed LinkedIn and website content, publishing regular updates and translating technical topics into engaging content for an international audience. Coordinated marketing activities across Europe and North America, working with designers, partners, and internal stakeholders to deliver digital and event-related materials. Supported industry conferences and campaigns through content preparation, promotional materials, and stakeholder communications.
Social Media & Creator Partnerships at Freelance (US Market)
January 1, 2022 - December 1, 2024Executed 50+ creator campaigns across lifestyle and entrepreneurship niches, consistently achieving ROI above 150%. Increased sponsored content CTR through audience research, content optimization, and creator selection. Supported creator management by developing engagement-focused Stories, monitoring audience interactions, and responding to comments to strengthen community engagement. Coordinated content planning and audience growth initiatives across Instagram, YouTube, podcasts, and emerging social platforms.
Education
Bachelor of Business Economics at National Research University Higher School of Economics
January 1, 2020 - January 1, 2024Minor: Startup from Scratch at National Research University Higher School of Economics
January 1, 2022 - June 17, 2026Bachelor of Business Economics at National Research University Higher School of Economics
January 1, 2020 - January 1, 2024Qualifications
Minor: Startup from Scratch
January 1, 2022 - June 17, 2026Marketing Grant Award (Startup Pitch)
January 1, 2020 - June 17, 2026Startup from Scratch – Marketing Grant
January 11, 2030 - June 17, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet
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