Developed storytelling-driven content strategies for parenting and babywearing audiences across Instagram and TikTok. Created content concepts, scripts, and educational campaigns that generated 1M–5M+ organic views. Managed community engagement and supported brand collaboration campaigns. Monitored audience insights and social media trends to improve content performance.

Social Media Specialist at Sylmi

February 1, 2021 - December 2, 2022

Planned and executed content strategies for Instagram and TikTok; produced copywriting, short-form videos, and engagement content to strengthen brand presence; managed customer communication and supported the customer journey from inquiry to purchase; identified social media trends and adapted content to increase audience engagement.

News Reporter at JTV Malang

October 1, 2018 - November 1, 2020

Conducted field reporting, interviews, and news research for television broadcasts. Produced news scripts and voice-over content for broadcast segments. Collaborated with production teams to deliver accurate and engaging stories.

Social Media Marketing Specialist at Sambel Deso

March 1, 2018 - September 1, 2019

Developed promotional campaigns and content initiatives to support sales growth. Managed customer communications and social media interactions.