Planned and executed content strategies for Instagram and TikTok; produced copywriting, short-form videos, and engagement content to strengthen brand presence; managed customer communication and supported the customer journey from inquiry to purchase; identified social media trends and adapted content to increase audience engagement.

Content Creator at Bayiku ID

August 1, 2024 - Present

Developed storytelling-driven content strategies for parenting and babywearing audiences across Instagram and TikTok. Created content concepts, scripts, and educational campaigns that generated 1M–5M+ organic views. Managed community engagement and supported brand collaboration campaigns. Monitored audience insights and social media trends to improve content performance.

Social Media Marketing Specialist at Sambel Deso

March 1, 2018 - September 1, 2019

Developed promotional campaigns and content initiatives to support sales growth. Managed customer communications and social media interactions.

News Reporter at JTV Malang

October 1, 2018 - November 1, 2020

Conducted field reporting, interviews, and news research for television broadcasts. Produced news scripts and voice-over content for broadcast segments. Collaborated with production teams to deliver accurate and engaging stories.