Niya Johnson

Crafted clear, on-brand product descriptions for a wide range of home furnishings sold online and in-store. Collaborated with merchandising, design, and SEO teams to align copy with marketing strategy and search optimization. Translated technical product specs into consumer-friendly language highlighting features and benefits. Maintained consistent voice, tone, and style across thousands of SKUs and digital assets. Leveraged AI tools to streamline content creation workflows, producing SEO-optimized copy while upholding brand accuracy and quality. Designed AI-assisted content processes to accelerate SKU production and improve keyword integration across large catalogs and campaigns.

Wrote, designed, and published engaging multimedia content aligned with brand voice and goals. Created and managed daily content calendars tailored to each platform. Monitored social trends and competitor activity to inform content and campaign adjustments. Engaged with followers by responding to comments, messages, and mentions in a timely and brand-appropriate manner. Collaborated with influencers, content creators, and internal marketing teams to amplify campaigns.

Provided high-level administrative support to the Vice President (VP) of Enrollment, Marketing, and Student Success, ensuring smooth daily operations. Assisted with strategic planning and implementation of initiatives related to student recruitment, retention, and success. Collaborated with marketing teams to design and implement campaigns as well as supported the development and execution of marketing strategies to enhance the university’s brand and online presence. Supported event planning and logistics for recruitment and retention events. Maintained confidential student data and assisted in compliance with university policies and regulations regarding student information.