I am a trilingual marketing & communications professional with experience in large corporations (Suez, Bouygues, TikTok) and a strong focus on CRM, SEO, media, content, and data. I partner across Europe, the US, and Asia to drive brand results and customer engagement. I enjoy turning data into actionable campaigns and building scalable processes for growth.

Xiaoleng Wang

I am a trilingual marketing & communications professional with experience in large corporations (Suez, Bouygues, TikTok) and a strong focus on CRM, SEO, media, content, and data. I partner across Europe, the US, and Asia to drive brand results and customer engagement. I enjoy turning data into actionable campaigns and building scalable processes for growth.

Available to hire

I am a trilingual marketing & communications professional with experience in large corporations (Suez, Bouygues, TikTok) and a strong focus on CRM, SEO, media, content, and data. I partner across Europe, the US, and Asia to drive brand results and customer engagement. I enjoy turning data into actionable campaigns and building scalable processes for growth.

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Language

French
Fluent
English
Fluent

Work Experience

Marketing Officer - Internship at Bouygues Group
January 1, 2025 - July 1, 2025
Supported marketing activities including dashboards via Power BI for partner analysis, CRM data segmentation for 1,000 B2B contacts, organized Innodays and Vivatech participation, 5 webinars for 2,000 participants, automated email campaigns, and SharePoint intranet page creation with 30 articles increasing readership by 10%.
Marketing & CRM Officer at M.I.C.E. & Co Pte. Ltd.
January 1, 2024 - December 31, 2024
Managed CRM initiatives and marketing activities in Paris, analyzed customer data, conducted A/B tests, automated campaigns, supported lead generation and retention efforts, and contributed to content creation and social media management.
Marketing Specialist at Suez
July 1, 2025 - Present
Marketing specialist focused on CRM, SEO, media, content and data; contributed to cross-market communication across Europe, the US & Asia; supported LinkedIn presence and multi-channel campaigns.
Marketing Officer at TikTok
January 1, 2019 - December 31, 2021
Brand strategy development, managing 30+ brand-level and integrated campaigns, and coordinating communications across social media; extensive social media management, event participation, and creation of marketing materials.

Education

Master at IAE Nantes
January 1, 2023 - December 31, 2024
Master at SKEMA Business School
January 1, 2025 - December 31, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Telecommunications