I’m a growth-focused marketing leader with 13 years of experience scaling B2B SaaS, e-commerce, and luxury brands across US and European markets. I’ve built and led marketing attribution platforms, SEO strategies, paid media, and conversion optimization to drive intent-driven growth with minimal CAC. I’ve founded and scaled bootstrapped agencies and led multi-million-dollar budgets for global brands. I’m known for hands-on execution across SEO, paid acquisition, CRO, affiliate marketing, native advertising, and retention automation. I’ve launched and scaled bootstrapped ventures (Elevate, LeadSources), led go-to-market for international campaigns, and piloted AI-driven search strategies (LLM) to unlock untapped demand. Achievements include driving Ralph Lauren’s online revenue to new levels, achieving 300% traffic growth with AI-driven tactics, and building an attribution tool to scale B2B SaaS growth. I’m open to remote work or relocation and available as a contractor or employee.

Marc-Antoine Thiriat

I’m a growth-focused marketing leader with 13 years of experience scaling B2B SaaS, e-commerce, and luxury brands across US and European markets. I’ve built and led marketing attribution platforms, SEO strategies, paid media, and conversion optimization to drive intent-driven growth with minimal CAC. I’ve founded and scaled bootstrapped agencies and led multi-million-dollar budgets for global brands. I’m known for hands-on execution across SEO, paid acquisition, CRO, affiliate marketing, native advertising, and retention automation. I’ve launched and scaled bootstrapped ventures (Elevate, LeadSources), led go-to-market for international campaigns, and piloted AI-driven search strategies (LLM) to unlock untapped demand. Achievements include driving Ralph Lauren’s online revenue to new levels, achieving 300% traffic growth with AI-driven tactics, and building an attribution tool to scale B2B SaaS growth. I’m open to remote work or relocation and available as a contractor or employee.

Available to hire

I’m a growth-focused marketing leader with 13 years of experience scaling B2B SaaS, e-commerce, and luxury brands across US and European markets. I’ve built and led marketing attribution platforms, SEO strategies, paid media, and conversion optimization to drive intent-driven growth with minimal CAC. I’ve founded and scaled bootstrapped agencies and led multi-million-dollar budgets for global brands. I’m known for hands-on execution across SEO, paid acquisition, CRO, affiliate marketing, native advertising, and retention automation.

I’ve launched and scaled bootstrapped ventures (Elevate, LeadSources), led go-to-market for international campaigns, and piloted AI-driven search strategies (LLM) to unlock untapped demand. Achievements include driving Ralph Lauren’s online revenue to new levels, achieving 300% traffic growth with AI-driven tactics, and building an attribution tool to scale B2B SaaS growth. I’m open to remote work or relocation and available as a contractor or employee.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

French
Fluent
English
Advanced
German
Intermediate

Work Experience

Marketing Manager at TradeR is e.com
May 1, 2025 - Present
Spearheading the go-to-market digital marketing strategy for a regulated forex & crypto broker targeting the MEN A region, owning a $3.5M budget across SEO, PPC, and Native Ads. Built the SEO strategy and architecture, ran full-funnel campaigns, and established multi-channel attribution to drive growth.
Founder at LeadSources.io
July 1, 2024 - April 1, 2026
Built and scaled a bootstrapped B2B SaaS marketing attribution tool from zero, targeting US CMOs. Led the full growth journey—from ICP mapping and content strategy to enterprise-grade attribution, delivering 2,000 monthly visitors in 18 months with zero paid marketing and strong organic growth. Drove #1 US rankings for lead source tracking via digital PR and partnerships.
Founder at Elevate
November 1, 2020 - July 1, 2024
Founded and scaled a bootstrapped SEO agency to $15K MRR, serving 10 SaaS and e-commerce clients globally; later transitioned to LeadSources to focus on attribution tooling and growth.
Head of Online Marketing at Frederique Constant
January 1, 2018 - August 1, 2019
Led the digital growth strategy for a CHF 125M luxury watch brand, owning paid acquisition, on-site conversion optimization, and retention automation. Built a data-driven approach to online revenue growth and CAC optimization.
Campaign Manager at Wayfair.de & Wayfair.co.uk
November 1, 2016 - December 1, 2017
Core team member launching Wayfair in Europe; managed campaigns across DE & UK, optimizing landing pages and creative to drive measurable lift and scalable performance.
Senior Analyst – Customer Operations at Wayfair
November 1, 2016 - December 1, 2017
Led process-improvement initiatives across a 200-person customer service organization; implemented data-driven changes to reduce resolution times and improve operational efficiency.
Head of Couriers Operations at Foodora
March 1, 2016 - October 1, 2016
Scaled courier operations across 12 countries with 5,000 couriers; built end-to-end courier recruiting and performance dashboards to optimize speed and efficiency.
Affiliate Marketing Specialist at UDG United Digital Group
August 1, 2014 - February 1, 2016
Managed European affiliate marketing for Ralph Lauren; built high-performing affiliate network and partnerships to drive online revenue growth.
Country Manager — France at CouponNation / Rocket Internet
March 1, 2013 - July 1, 2014
Launched CouponNation.fr in 4 weeks; negotiated white-label deals (ex: expresse.fr) and built partnerships with major brands, reaching #3 market position in France within 18 months.

Education

Master's Degree, Mechanical & Industrial Engineering at ECAM Lyon
January 1, 2007 - January 1, 2013
MBA — Entrepreneurship & Finance at emlyon business school
January 1, 2019 - January 1, 2020

Qualifications

MBA - Entrepreneurship & Finance
January 1, 2019 - January 1, 2020
Master’s Degree, Mechanical & Industrial Engineering
January 1, 2007 - January 1, 2013

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Other