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I’m Heidi, I have +7 years experience leading end-to-end social media and influencer marketing strategies for big and small brands across B2C and B2B audiences. I’m energized about telling a brands story, working with creators and building community online.…

Heidi Jackman

Social Media Manager, Content Creator, Influencer Marketing Manager, +1

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I’m Heidi, I have +7 years experience leading end-to-end social media and influencer marketing strategies for big and small brands across B2C and B2B audiences. I’m energized about telling a brands story, working with creators and building community online.…

Available to hire

I’m Heidi, I have +7 years experience leading end-to-end social media and influencer marketing strategies for big and small brands across B2C and B2B audiences. I’m energized about telling a brands story, working with creators and building community online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Director, Social and Creator Partnerships at Vimeo

September 1, 2025 - Present

Direct multi-channel social strategy and management across LinkedIn, Instagram, TikTok, YouTube, X, Threads, and Facebook; lead global influencer partnerships; shape executive thought leadership on LinkedIn; implement monitoring and brand voice guidelines including crisis management; collaborate with cross-functional teams; produce and edit high-quality video and photo content for evergreen series, GTM campaigns, and live events.

Sr. Social Media Manager at Vimeo

August 1, 2024 - September 1, 2025

Direct multi-channel social strategy and management; lead global influencer partnerships; shape executive thought leadership and social presence on LinkedIn; monitor brand voice and crisis management; collaborate with PR, paid social, creative, and product teams; produce evergreen video and photo content for campaigns and live events.

Social Media Manager at Vimeo

April 1, 2023 - August 1, 2024

Direct multi-channel social strategy across LinkedIn, Instagram, TikTok, YouTube, X, Threads, and Facebook; manage influencer partnerships; support executive thought leadership on LinkedIn; establish social monitoring and brand voice guidelines; collaborate with cross-functional teams; produce evergreen video and photo content for campaigns and live events.

Social Media Manager at Kathy Kuo Home

September 1, 2022 - March 1, 2023

Owned and executed organic social strategy; copywriting, creative briefing, community management, and paid campaigns to drive growth; ghostwrote founder posts and guided her voice to strengthen brand credibility; built and nurtured influencer and brand partner relationships; delivered weekly GA performance reports and applied insights to optimize content and campaigns.

Social Media & Affiliate Associate at Kathy Kuo Home

March 1, 2021 - September 1, 2022

Launched and scaled the brand’s first affiliate program; onboarding 100+ publications and creators; managed gifting programs and long-term collaborations to boost visibility and revenue.

Social Media & PR Associate at Joules

January 1, 2019 - March 1, 2021

Launched US-dedicated Instagram account, growing to 20K+ organic followers in 12 months; developed US influencer network for campaigns; assisted in experiential activations across US markets to strengthen visibility and brand awareness.