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I’m a results-driven digital marketer with 5+ years of experience in media buying, social media management, content writing, email marketing, and creative brand strategy. I take a 360° approach to digital marketing, leveraging data-driven insights to craft high-converting strategies that maximize ROI and drive sustainable growth. In my recent roles, I’ve built and managed paid campaigns, created compelling content, and collaborated with cross-functional teams to elevate brands across Facebook, Instagram, TikTok, Google, and email channels. I enjoy turning complex data into clear action, optimizing budgets, and delivering tangible business results for hotels, restaurants, and other clients.…I’m a results-driven digital marketer with 5+ years of experience in media buying, social media management, content writing, email marketing, and creative brand strategy. I take a 360° approach to digital marketing, leveraging data-driven insights to craft high-converting strategies that maximize ROI and drive sustainable growth. In my recent roles, I’ve built and managed paid campaigns, created compelling content, and collaborated with cross-functional teams to elevate brands across Facebook, Instagram, TikTok, Google, and email channels. I enjoy turning complex data into clear action, optimizing budgets, and delivering tangible business results for hotels, restaurants, and other clients.

Sandra Otakhor

Digital Marketer, Social Media Manager, Content Creator, +2

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I’m a results-driven digital marketer with 5+ years of experience in media buying, social media management, content writing, email marketing, and creative brand strategy. I take a 360° approach to digital marketing, leveraging data-driven insights to craft high-converting strategies that maximize ROI and drive sustainable growth. In my recent roles, I’ve built and managed paid campaigns, created compelling content, and collaborated with cross-functional teams to elevate brands across Facebook, Instagram, TikTok, Google, and email channels. I enjoy turning complex data into clear action, optimizing budgets, and delivering tangible business results for hotels, restaurants, and other clients.…I’m a results-driven digital marketer with 5+ years of experience in media buying, social media management, content writing, email marketing, and creative brand strategy. I take a 360° approach to digital marketing, leveraging data-driven insights to craft high-converting strategies that maximize ROI and drive sustainable growth. In my recent roles, I’ve built and managed paid campaigns, created compelling content, and collaborated with cross-functional teams to elevate brands across Facebook, Instagram, TikTok, Google, and email channels. I enjoy turning complex data into clear action, optimizing budgets, and delivering tangible business results for hotels, restaurants, and other clients.

Available to hire

I’m a results-driven digital marketer with 5+ years of experience in media buying, social media management, content writing, email marketing, and creative brand strategy. I take a 360° approach to digital marketing, leveraging data-driven insights to craft high-converting strategies that maximize ROI and drive sustainable growth.

In my recent roles, I’ve built and managed paid campaigns, created compelling content, and collaborated with cross-functional teams to elevate brands across Facebook, Instagram, TikTok, Google, and email channels. I enjoy turning complex data into clear action, optimizing budgets, and delivering tangible business results for hotels, restaurants, and other clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Marketer at Gavi Restaurant

October 1, 2025 - January 1, 2026

Grew the restaurant’s social media presence to 1,000+ followers in two weeks using trend-driven TikTok content and targeted Instagram advertising; implemented performance tracking revealing 54% of inquiries from TikTok and 42% from Instagram; contributed to ~50% revenue increase over two quarters; led the media and content team to deliver high-engagement content showcasing experience, food quality, and satisfaction.

Paid Ads Specialist | Media Buyer at Upwork. Freelance (Remote)

November 1, 2024 - January 1, 2026

Created and optimized ad campaigns for clients across Facebook and Google Ads; managed client projects from briefing through production to delivery; troubleshot ad account issues and configured Meta Pixel and Conversion API; oversaw performance tracking and reporting to ensure growth and effectiveness.

Digital Marketing Specialist | Media Buyer (On-Site) at Greyfield Hotel and Apartments

July 1, 2024 - Present

Design, implement, and manage paid advertising campaigns on Meta; monitor budget allocation and campaign performance; collaborate with design teams to create assets for A/B testing; conduct research and engage in relevant Facebook groups to extend reach; developed social media plans across Facebook, Instagram, and TikTok; produced 1,000+ content pieces; created 20+ marketing programs; improved occupancy and bookings to ~82%.

Social Media Manager | Email Marketer (Remote) at Social Wizard

November 1, 2023 - October 1, 2025

Managed multiple client social media accounts across industries; coordinated with designers, videographers, and other creatives to deliver marketing assets; designed promotional graphics and email banners; contributed to weekly newsletters with an average open rate of 38%; produced content for 15+ restaurants and food startups; handled content calendars, scheduling, performance tracking, and reporting.

Paid Ad Specialist (Remote) at Thinkmint

August 1, 2023 - February 1, 2025

Create, manage, and optimize Meta, Google, and TikTok ad campaigns; set up full-funnel campaigns and track performance; prepare monthly ad reports and conduct weekly client meetings; install, troubleshoot, and optimize GTM, GA4, Insight Tag, and Meta Pixel; collaborate with cross-functional teams to align ad strategies with marketing objectives.