PANG XING LIAN

Built an English-language travel content account from scratch, reaching 1,000+ followers and 100,000+ impressions within two months. Produced 11 original short-form videos focused on travel tips and destination insights, with the top-performing video receiving 5,000+ likes. Managed content strategy, scripting, filming, editing, and audience engagement for an international audience.

Managed content creation and social media operations across Xiao Hong Shu (RED), YouTube Shorts, Instagram, Douyin, KuaiShou, and WeChat Channels. Produced and optimized short-form video content covering travel guides, lifestyle topics, POV storytelling, and entertainment content, generating over 5.7 million views and 100,000 likes. Grew the Xiao Hong Shu account by nearly 8,000 followers and 14,000 likes through strategic content planning and audience engagement. Created scripts, appeared on camera, edited videos, and collaborated with internal stakeholders to align content with business objectives. Generated over 100,000 referral visits through content-driven campaigns, contributing to more than RMB 3 million GMV. Led content review processes and coordinated content planning to ensure quality, consistency, and platform-specific optimization.