I’m a bilingual French and English SEO and search leader with more than 10 years of experience helping e-commerce, SaaS, healthcare, travel and regulated-industry brands grow through organic search. I specialise in international SEO, technical audits, content strategy, migrations, local SEO and digital PR, with a strong focus on turning search visibility into measurable traffic, leads, bookings and revenue across EMEA, LATAM and APAC. I’m also passionate about the future of search and help brands become visible in Google AI Overviews and LLM answers through GEO and AEO strategies. I enjoy leading projects from strategy through delivery, building effective processes, and collaborating with teams, writers and agencies. My results include generating more than 103,000 additional sessions and 300 MQLs, increasing healthcare bookings by 45%, and taking a client from zero to 462 AI-answer mentions in less than six months.…

cindy Riquier

I’m a bilingual French and English SEO and search leader with more than 10 years of experience helping e-commerce, SaaS, healthcare, travel and regulated-industry brands grow through organic search. I specialise in international SEO, technical audits, content strategy, migrations, local SEO and digital PR, with a strong focus on turning search visibility into measurable traffic, leads, bookings and revenue across EMEA, LATAM and APAC. I’m also passionate about the future of search and help brands become visible in Google AI Overviews and LLM answers through GEO and AEO strategies. I enjoy leading projects from strategy through delivery, building effective processes, and collaborating with teams, writers and agencies. My results include generating more than 103,000 additional sessions and 300 MQLs, increasing healthcare bookings by 45%, and taking a client from zero to 462 AI-answer mentions in less than six months.…

Available to hire

I’m a bilingual French and English SEO and search leader with more than 10 years of experience helping e-commerce, SaaS, healthcare, travel and regulated-industry brands grow through organic search. I specialise in international SEO, technical audits, content strategy, migrations, local SEO and digital PR, with a strong focus on turning search visibility into measurable traffic, leads, bookings and revenue across EMEA, LATAM and APAC.

I’m also passionate about the future of search and help brands become visible in Google AI Overviews and LLM answers through GEO and AEO strategies. I enjoy leading projects from strategy through delivery, building effective processes, and collaborating with teams, writers and agencies. My results include generating more than 103,000 additional sessions and 300 MQLs, increasing healthcare bookings by 45%, and taking a client from zero to 462 AI-answer mentions in less than six months.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

French
Fluent
English
Fluent

Work Experience

Head of SEO at E-Innovate
February 1, 2025 - Present
Lead local & international SEO and GEO/AEO strategy across ~30 client accounts; own keyword mapping, gap analysis, technical audits and content plans. Manage a small team of freelance content writers. Apply generative-AI workflows to content production and measure visibility in AI answers (AI Overviews / LLMs), not only classic rankings.
Digital Marketing Manager, SEO & Content at A DP
January 1, 2023 - December 1, 2024
Built and executed international SEO strategy across EMEA, LATAM and APAC; established technical, on-page and off-page foundations for long-term growth. Led end-to-end projects (strategy, build, monitoring, optimisation); managed writers and briefs, optimised paid search and app-store listings; configured Workfront to streamline workflows. Created market-specific reports to track MQLs, revenue, traffic and the impact of changes; led the launch of a new-market website in 3 months; tracked competitor activity to inform strategy. Key achievements include 10%+ traffic growth and 8%+ conversions; 103,000 sessions and ~300 MQLs in one year from a single market, rolled out to others.
Senior EMEA SEO Manager at Zendesk
October 1, 2021 - January 1, 2023
Owned SEO across 8 European sites; ran technical audits (visibility, indexation, page speed), managed agencies and freelancers, controlled budgets and led international outreach. Produced custom SEO reports and delivered training across teams. Implemented streamlined translation and content-update processes. Key achievements included ~30% EMEA traffic growth and +5% revenue; consolidated competing ccTLDs into subfolders with proper hreflang and canonical strategy, monitoring indexation and recovery.
Senior SEO Manager, EMEA & USA at Travelopia
December 1, 2019 - August 1, 2021
Owned SEO across 36 websites; managed 3 SEO analysts; delivered technical audits, annual content strategy, and managed paid search. Drove performance reporting and co-ordinated with paid/social teams for unified marketing. During COVID, generated 197,990 sessions, $26,078 direct revenue and 975 leads in 3 months from one site; the top page alone drove 136,803 sessions and 721 leads.
Senior SEO Manager at Medical Animal
December 1, 2014 - October 1, 2019
Led CMS migration and international SEO strategy across 4 markets (UK, France, Germany, Spain); managed two agencies and owned an annual content strategy.
Senior SEO Manager at Intelligent Positioning
December 1, 2013 - December 1, 2014
Delivered SEO and link-building strategies for client sites (BFI, AXA, Boat International, Unify, Myla, Towergate); planned long-term e-marketing (SEO, PPC, social, affiliate) and supported sales pitches; produced detailed SEO performance reports; led training across teams.

Education

MSc Business & Marketing at University of Poitiers, France
January 1, 2006 - January 1, 2007

Qualifications

MSc Sports Management & MSc Sports and Leisure Management
January 1, 2005 - January 1, 2006

Industry Experience

Healthcare, Travel & Hospitality, Software & Internet, Professional Services, Retail