Head of SEO at E-Innovate

Lead local & international SEO and GEO/AEO strategy across ~30 client accounts; own keyword mapping, gap analysis, technical audits and content plans. Manage a small team of freelance content writers. Apply generative-AI workflows to content production and measure visibility in AI answers (AI Overviews / LLMs), not only classic rankings.

Digital Marketing Manager, SEO & Content at A DP

Built and executed international SEO strategy across EMEA, LATAM and APAC; established technical, on-page and off-page foundations for long-term growth. Led end-to-end projects (strategy, build, monitoring, optimisation); managed writers and briefs, optimised paid search and app-store listings; configured Workfront to streamline workflows. Created market-specific reports to track MQLs, revenue, traffic and the impact of changes; led the launch of a new-market website in 3 months; tracked competitor activity to inform strategy. Key achievements include 10%+ traffic growth and 8%+ conversions; 103,000 sessions and ~300 MQLs in one year from a single market, rolled out to others.

Senior EMEA SEO Manager at Zendesk

Owned SEO across 8 European sites; ran technical audits (visibility, indexation, page speed), managed agencies and freelancers, controlled budgets and led international outreach. Produced custom SEO reports and delivered training across teams. Implemented streamlined translation and content-update processes. Key achievements included ~30% EMEA traffic growth and +5% revenue; consolidated competing ccTLDs into subfolders with proper hreflang and canonical strategy, monitoring indexation and recovery.

Senior SEO Manager, EMEA & USA at Travelopia

Owned SEO across 36 websites; managed 3 SEO analysts; delivered technical audits, annual content strategy, and managed paid search. Drove performance reporting and co-ordinated with paid/social teams for unified marketing. During COVID, generated 197,990 sessions, $26,078 direct revenue and 975 leads in 3 months from one site; the top page alone drove 136,803 sessions and 721 leads.

Senior SEO Manager at Medical Animal

Led CMS migration and international SEO strategy across 4 markets (UK, France, Germany, Spain); managed two agencies and owned an annual content strategy.