I’m a publishing and digital marketing professional with experience leading social media strategy, newsletter growth, and cross-platform content for literary organizations. I build cohesive author-facing platforms that integrate social, email, and web content to drive audience engagement and visibility, and I bring strong editorial judgment, design sensibility, and the ability to translate creative work into clear, strategic marketing. Most recently, I lead digital communications and outreach for Blackbird, a nationally recognized literary journal, overseeing campaigns, content development, newsletter production, and analytics to grow audience engagement. I also support grant workflows and partner collaboration as a Grants Programs Intern at Virginia Housing.

Anna Leonard

I’m a publishing and digital marketing professional with experience leading social media strategy, newsletter growth, and cross-platform content for literary organizations. I build cohesive author-facing platforms that integrate social, email, and web content to drive audience engagement and visibility, and I bring strong editorial judgment, design sensibility, and the ability to translate creative work into clear, strategic marketing. Most recently, I lead digital communications and outreach for Blackbird, a nationally recognized literary journal, overseeing campaigns, content development, newsletter production, and analytics to grow audience engagement. I also support grant workflows and partner collaboration as a Grants Programs Intern at Virginia Housing.

Available to hire

I’m a publishing and digital marketing professional with experience leading social media strategy, newsletter growth, and cross-platform content for literary organizations.

I build cohesive author-facing platforms that integrate social, email, and web content to drive audience engagement and visibility, and I bring strong editorial judgment, design sensibility, and the ability to translate creative work into clear, strategic marketing. Most recently, I lead digital communications and outreach for Blackbird, a nationally recognized literary journal, overseeing campaigns, content development, newsletter production, and analytics to grow audience engagement. I also support grant workflows and partner collaboration as a Grants Programs Intern at Virginia Housing.

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Language

English
Fluent

Work Experience

Lead Media Editor and Associate Podcast Editor at Blackbird
July 1, 2025 - Present
Lead digital communications and outreach efforts for a nationally recognized literary journal, including campaign planning, content development, scheduling, and performance tracking. Produce and manage e-newsletters, maintaining consistent messaging and analyzing engagement metrics to inform strategy. Collaborate across editorial and media teams to promote issues, contributors, podcast episodes, and events through coordinated communications efforts. Maintain and update the journal's house style guide with emphasis on clarity, accessibility, and audience engagement. Monitor analytics and adjust strategies to increase audience reach and engagement. Supervise and mentor interns, supporting training in communication workflows and digital best practices.
Associate Podcast Editor at Blackbird
August 1, 2024 - July 1, 2025
Co-produced a literary podcast, coordinating recording, editing workflows, and contributor communications. Supported editorial and media teams in content development, recruitment of contributors, and publication preparation.
Grants Programs Intern at Virginia Housing
July 1, 2024 - Present
Develop and document multi-stage grant workflows, operating standards, eligibility criteria, and reporting procedures. Serve as a point of contact for partner agencies and provide guidance on reporting and claims submissions. Draft policy language, manuals, and standardized documentation to improve clarity and strengthen internal and external communication. Track program data and support reporting efforts to ensure accuracy, consistency, and timely submission of required materials.

Education

Master of Fine Arts in Creative Writing (Poetry) at Virginia Commonwealth University
January 11, 2030 - May 1, 2027
Bachelor of Arts in Theater and a Minor in Creative Writing at Virginia Commonwealth University
January 11, 2030 - June 18, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Professional Services