Available to hire
Hello, I’m Carolina de Almeida Caniço. I’m a proactive, entrepreneurial marketing professional with hands-on experience launching a sustainable candle brand and driving multi-channel campaigns. I love turning insights into compelling visuals, building cross-functional collaborations, and delivering results in fast-paced environments.
I enjoy continuous learning, especially in business development, e-commerce, and data-driven decision making. I’m excited to combine creative storytelling with rigorous process execution to grow brands and teams.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Portuguese
Fluent
French
Fluent
English
Fluent
Spanish; Castilian
Advanced
German
Advanced
Work Experience
Co-Founder at Freelance
August 1, 2023 - PresentProvide personalised academic support to students, improving their understanding and performance through study materials and structured guidance.
Private Tutor at Nestlé S.A.
August 1, 2023 - PresentPrivate tutoring and coaching for internal staff and interns at Nestlé S.A., Vevey, Switzerland.
Corporate Commercial Development Intern (MPC 3 +1) at Nestlé S.A.
August 1, 2025 - PresentCoordinate nationwide multi-brand promotions across Swiss retailers, managing the full cycle from promotional assets development to in-store execution.
Collaborate closely with cross-functional teams (Sales, Key Account Managers, Marketing, Supply Chain) to develop and implement cross-category commercial initiatives.
Contribute to the development and presentation of new activation concepts, including internal pitching, deck creation, and presentation of ideas to stakeholders and external agencies.
Consolidate and present post-promotion performance analysis to evaluate results and identify areas for improvement - sell-in/out data and in-store material execution using Dragonfly AI tool.
Deliver training and tasting sessions for hostesses, coaching and delivering effective shopper engagement messages to maximise sales conversion.
Contribute to Nestlé’s e-commerce performance by tracking KPIs and improving online visibility. Produce a monthly newsletter as well as internal communications highlighting commercial performance and key retail trends.
Manage the team’s budget and administrative processes, including meeting coordination, purchasing and invoice tracking, and accurate budget reporting.
Personal Photography Brand at Freelance
January 1, 2025 - PresentManage digital presence showcasing my photography work across social platforms.
Develop content strategies to increase engagement and audience reach.
Offer photography services and sell prints directly to clients.
Co-founder at Sustainable Candle Business
August 1, 2021 - June 1, 2022Co-founded and operated a sustainable candle business, managing production, planning and brand development; conducted market research and surveys to identify demand; developed marketing materials; managed website; built customer relationships; implemented email marketing to drive post-purchase sales and customer retention.
Co-founder at Sustainable Candle Start-up
August 1, 2023 - June 1, 2024Co-founded and operated a sustainable candle business, leading cross-functional initiatives and brand development; implemented go-to-market strategies across local markets.
Corporate Commercial Development Intern (MPC3+1) at Nestlé Suisse S.A.
August 1, 2023 - June 1, 2024Supported cross-functional promotions across Swiss retailers; developed promotional assets; managed in-store execution; tracked KPIs and improved online visibility.
Intern, Corporate Commercial Development (MPC3 + 1) at Nestlé S.A.
August 1, 2023 - PresentSupported corporate development initiatives; tracked KPIs; enhanced online visibility; assisted with go-to-market strategies; collaborated with Sales, Marketing, and Supply Chain; contributed to performance dashboards.
Private Tutor at Nestlé Suisse S.A.
August 1, 2023 - PresentProvided personalized tutoring and coaching to colleagues, supporting development and language skills; prepared learning materials and sessions.
Education
Swiss Integration Course at EPAI, Fribourg, Switzerland
September 1, 2019 - June 1, 2021High School Diploma, Economics & Social Studies at Covilhã, Portugal
September 1, 2019 - June 1, 2021Swiss Federal VET Diploma in Business Administration and Management at College du Sud, Bulle, Switzerland
August 1, 2022 - June 1, 2026Swiss Integration Course at EPAI, Fribourg, Switzerland
September 1, 2019 - June 1, 2021High School Diploma, Specialized in Economics and Social Studies at Covilhã, Portugal
January 11, 2030 - June 18, 2026Swiss Federal Vet Diploma in Business Administration at Collège du Sud, Bulle, Switzerland
August 1, 2022 - June 1, 2026Swiss Federal VET Diploma in Business Administration & Management at Collège du Sud, Bulle, Switzerland
August 1, 2022 - June 1, 2026High School Diploma, Specialised in Economics and Social Studies at Covilhã, Portugal
January 11, 2030 - June 18, 2026Swiss Integration Course at EPAI, Fribourg, Switzerland
January 11, 2030 - June 18, 2026Qualifications
Swiss Federal VET Diploma in Business Administration/Management
August 1, 2022 - June 1, 2026Swiss Federal Vet Diploma in Business Administration
August 1, 2022 - June 1, 2026Industry Experience
Retail, Education, Media & Entertainment, Consumer Goods, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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