Carolina Canico

Coordinate nationwide multi-brand promotions across Swiss retailers, managing the full cycle from promotional assets development to in-store execution. Collaborate closely with cross-functional teams (Sales, Key Account Managers, Marketing, Supply Chain) to develop and implement cross-category commercial initiatives. Contribute to the development and presentation of new activation concepts, including internal pitching, deck creation, and presentation of ideas to stakeholders and external agencies. Consolidate and present post-promotion performance analysis to evaluate results and identify areas for improvement - sell-in/out data and in-store material execution using Dragonfly AI tool. Deliver training and tasting sessions for hostesses, coaching and delivering effective shopper engagement messages to maximise sales conversion. Contribute to Nestlé’s e-commerce performance by tracking KPIs and improving online visibility. Produce a monthly newsletter as well as internal communications highlighting commercial performance and key retail trends. Manage the team’s budget and administrative processes, including meeting coordination, purchasing and invoice tracking, and accurate budget reporting.

Managed digital presences showcasing photography work across social platforms. Developed content strategies to increase engagement and audience reach. Offered photography services and sold prints directly to clients.

Manage digital presence showcasing my photography work across social platforms. Develop content strategies to increase engagement and audience reach. Offer photography services and sell prints directly to clients.