Entrepreneurial and commercially driven professional with experience executing multi-brand promotions and cross-functional commercial initiatives in fast-paced environments. Skilled in market research, brand development, and direct-to-consumer sales, with a strong focus on driving revenue and post-purchase engagement. Currently completing a one-year corporate commercial development internship at Nestlé, managing promotional asset execution across retailers and supporting e-commerce growth through digital performance reporting, e-content visibility, and KPI-based optimization.

Carolina Canico

Entrepreneurial and commercially driven professional with experience executing multi-brand promotions and cross-functional commercial initiatives in fast-paced environments. Skilled in market research, brand development, and direct-to-consumer sales, with a strong focus on driving revenue and post-purchase engagement. Currently completing a one-year corporate commercial development internship at Nestlé, managing promotional asset execution across retailers and supporting e-commerce growth through digital performance reporting, e-content visibility, and KPI-based optimization.

Available to hire

Entrepreneurial and commercially driven professional with experience executing multi-brand promotions and cross-functional commercial initiatives in fast-paced environments. Skilled in market research, brand development, and direct-to-consumer sales, with a strong focus on driving revenue and post-purchase engagement.

Currently completing a one-year corporate commercial development internship at Nestlé, managing promotional asset execution across retailers and supporting e-commerce growth through digital performance reporting, e-content visibility, and KPI-based optimization.

See more

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Portuguese
Fluent
French
Fluent
English
Fluent
Spanish; Castilian
Advanced
German
Advanced

Work Experience

Corporate Commercial Development Intern (MPC 3 +1) at Nestlé S.A.
August 1, 2025 - Present
Coordinate nationwide multi-brand promotions across Swiss retailers, managing the full cycle from promotional assets development to in-store execution. Collaborate closely with cross-functional teams (Sales, Key Account Managers, Marketing, Supply Chain) to develop and implement cross-category commercial initiatives. Contribute to the development and presentation of new activation concepts, including internal pitching, deck creation, and presentation of ideas to stakeholders and external agencies. Consolidate and present post-promotion performance analysis to evaluate results and identify areas for improvement - sell-in/out data and in-store material execution using Dragonfly AI tool. Deliver training and tasting sessions for hostesses, coaching and delivering effective shopper engagement messages to maximise sales conversion. Contribute to Nestlé’s e-commerce performance by tracking KPIs and improving online visibility. Produce a monthly newsletter as well as internal communications highlighting commercial performance and key retail trends. Manage the team’s budget and administrative processes, including meeting coordination, purchasing and invoice tracking, and accurate budget reporting.
Freelance at Photography & Editing
January 1, 2025 - Present
Managed digital presences showcasing photography work across social platforms. Developed content strategies to increase engagement and audience reach. Offered photography services and sold prints directly to clients.
Personal Photography Brand at Freelance
January 1, 2025 - Present
Manage digital presence showcasing my photography work across social platforms. Develop content strategies to increase engagement and audience reach. Offer photography services and sell prints directly to clients.
Corporate Commercial Development Intern (MPC 3+1) at Nestlé
August 1, 2023 - June 30, 2024
Execute multi-brand promotions and support cross-functional business initiatives within Nestlé corporate commercial development. Manage full lifecycle from creation of promotional assets to in-store execution across Swiss retail channels. Collaborate with Sales, Key Account Managers, Marketing, and Customizing teams to develop and implement cross-category commercial initiatives. Consolidate post-promotion performance analysis (sell-in and in-store promotional material execution data) to evaluate results and identify improvement areas. Prepare reports and support digital retail/e-commerce objectives including monitoring SKU performance and optimizing digital shelf scores. Create monthly newsletters and internal communications highlighting digital performance and shopper insights. Manage team budget and administrative processes, including project coordination, purchasing, and invoice tracking.
Private Tutor at Nestlé Suisse S.A.
August 1, 2023 - Present
Provided personalized tutoring and coaching to colleagues, supporting development and language skills; prepared learning materials and sessions.
Intern, Corporate Commercial Development (MPC3 + 1) at Nestlé S.A.
August 1, 2023 - Present
Supported corporate development initiatives; tracked KPIs; enhanced online visibility; assisted with go-to-market strategies; collaborated with Sales, Marketing, and Supply Chain; contributed to performance dashboards.
Corporate Commercial Development Intern (MPC3+1) at Nestlé Suisse S.A.
August 1, 2023 - June 1, 2024
Supported cross-functional promotions across Swiss retailers; developed promotional assets; managed in-store execution; tracked KPIs and improved online visibility.
Co-founder at Sustainable Candle Start-up
August 1, 2023 - June 1, 2024
Co-founded and operated a sustainable candle business, leading cross-functional initiatives and brand development; implemented go-to-market strategies across local markets.
Private Tutor at Nestlé S.A.
August 1, 2023 - Present
Private tutoring and coaching for internal staff and interns at Nestlé S.A., Vevey, Switzerland.
Co-Founder at Freelance
August 1, 2023 - Present
Provide personalised academic support to students, improving their understanding and performance through study materials and structured guidance.
Co-founder and Operator at Sustainable candle start-up (ECO candles)
August 1, 2021 - June 30, 2022
Founded and operated a sustainable candle business managing production planning and brand development. Conducted market research and surveys to identify demand and determine product offerings. Developed marketing visuals (flyers, posters) and the brand website. Executed direct-to-consumer sales at local markets to drive sales, built customer relationships, and implemented email marketing to drive post-purchase sales.
Co-founder at Sustainable Candle Business
August 1, 2021 - June 1, 2022
Co-founded and operated a sustainable candle business, managing production, planning and brand development; conducted market research and surveys to identify demand; developed marketing materials; managed website; built customer relationships; implemented email marketing to drive post-purchase sales and customer retention.

Education

Swiss Integration Course at EPAI, Fribourg, Switzerland
September 1, 2019 - June 1, 2021
High School Diploma, Economics & Social Studies at Covilhã, Portugal
September 1, 2019 - June 1, 2021
Swiss Federal VET Diploma in Business Administration and Management at College du Sud, Bulle, Switzerland
August 1, 2022 - June 1, 2026
Swiss Integration Course at EPAI, Fribourg, Switzerland
September 1, 2019 - June 1, 2021
High School Diploma, Specialized in Economics and Social Studies at Covilhã, Portugal
January 11, 2030 - June 18, 2026
Swiss Federal Vet Diploma in Business Administration at Collège du Sud, Bulle, Switzerland
August 1, 2022 - June 1, 2026
Swiss Federal VET Diploma in Business Administration & Management at Collège du Sud, Bulle, Switzerland
August 1, 2022 - June 1, 2026
High School Diploma, Specialised in Economics and Social Studies at Covilhã, Portugal
January 11, 2030 - June 18, 2026
Swiss Integration Course at EPAI, Fribourg, Switzerland
January 11, 2030 - June 18, 2026
Swiss Federal VET Diploma in Business Administration/Management at Collège du Sud, Bulle
August 1, 2022 - June 30, 2026
High School Diploma, specialized in Economics and Social Studies (Diploma) at High School Diploma, Covilhã
January 11, 2030 - July 8, 2026
Swiss Integration Course (in French) - E.P.A.I at E P A I, Fribourg
January 11, 2030 - July 8, 2026

Qualifications

Swiss Federal VET Diploma in Business Administration/Management
August 1, 2022 - June 1, 2026
Swiss Federal Vet Diploma in Business Administration
August 1, 2022 - June 1, 2026

Industry Experience

Retail, Education, Media & Entertainment, Consumer Goods, Professional Services, Software & Internet