Own brand voice across Instagram, X, Facebook, and TikTok through educational video narratives; lead performance reporting and strategy development; drive engagement and follower growth.

Social Media Coordinator / Project Manager at NU Media

October 1, 2024 - Present

Own end-to-end social strategy for 10+ Food & Beverage brands, oversee content calendars, campaign planning, performance reporting, and long-term brand positioning; lead full-cycle content creation (photography, video, design, and scripting); manage creative teams, talent casting, trend tracking, and on-set production; plan and optimize paid media campaigns across Google, Meta, TikTok, and Yelp, and oversee influencer partnerships to boost reach.

Marketing Specialist at Hence Tea

October 1, 2023 - June 30, 2024

Led social content, event photo/video production, and campaign strategy; drove 150% follower growth; planned and executed over 15 regular and festive tasting events and campus giveaways.

Photographer & Live Stream Manager at USC Annenberg Media

September 1, 2022 - December 1, 2022

Supported event photography and post-production editing; produced visual assets for digital distribution; managed YouTube live stream operations using OBS and TriCaster, supporting audience engagement.

PR Intern at Weber Shandwick

March 1, 2022 - June 1, 2022

Conducted PR performance reporting and industry research to support marketing strategy; developed media pitches and press materials to support campaign visibility and strategy.

Tie-in Promotion Intern at IMAX

March 1, 2021 - August 1, 2021

Supported film marketing through partnership research, strategy, and promotional materials; assisted in planning and executing five film screenings and created broad-cast content for IMAX Radio.