Senior Online Marketing Specialist at McAfee

Plan and optimize paid search campaigns on Google Ads and Microsoft Ads to maximize conversions and ROAS targets across global markets. Design and execute in-platform and landing page A/B tests to improve ad performance, landing page effectiveness, and audience engagement. Analyze campaign performance using Adobe Analytics to generate reports and identify optimization trends for stakeholder decision-making. Manage a $10M+ quarterly budget with daily pacing and quarterly allocation to ensure efficient spend across campaigns. Collaborate with cross-functional teams to optimize landing pages and improve user experience and conversion rates. Plan and execute seasonal campaigns aligned with consumer trends to maximize revenue during key periods (e.g., Black Friday, Back-to-School). Partner with Google and Microsoft Ads reps and third-party agencies to develop and implement campaign strategies.

Digital Marketing Specialist at Jaffer Group of Companies

Completed full website audits based on user experience, SEO and lead generation; created content for landing pages, social media and marketing materials. Planned and executed social media activities using Canva for creative content and Later for scheduling and posting. Managed end-to-end digital advertising from strategy through deployment, including ad copy creation and conversion tracking via Google Analytics and reporting. Performed SEO analysis with SEMrush and supported lead generation efforts. Led website redesign focused on lead acquisition and implemented digital advertising campaigns for brand awareness and lead generation.