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I am Ola Moheb, a senior digital marketing professional with over 10 years of experience across paid media, analytics and digital optimisation. I lead multi-channel campaigns across Google Ads, LinkedIn Ads, Meta and Microsoft Ads, supported by measurement frameworks using GA4 and GTM. I’m skilled at turning data into strategic recommendations that drive measurable business outcomes. I’m passionate about AI, automation and emerging paid media trends to improve efficiency and campaign effectiveness. I thrive on collaborating with cross-functional teams to deliver impactful digital solutions and mentor others to grow their skills in a fast-paced, data-driven environment.…I am Ola Moheb, a senior digital marketing professional with over 10 years of experience across paid media, analytics and digital optimisation. I lead multi-channel campaigns across Google Ads, LinkedIn Ads, Meta and Microsoft Ads, supported by measurement frameworks using GA4 and GTM. I’m skilled at turning data into strategic recommendations that drive measurable business outcomes. I’m passionate about AI, automation and emerging paid media trends to improve efficiency and campaign effectiveness. I thrive on collaborating with cross-functional teams to deliver impactful digital solutions and mentor others to grow their skills in a fast-paced, data-driven environment.

Ola Moheb

Performance Marketer, Digital Marketer, Marketing Strategist, +2

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I am Ola Moheb, a senior digital marketing professional with over 10 years of experience across paid media, analytics and digital optimisation. I lead multi-channel campaigns across Google Ads, LinkedIn Ads, Meta and Microsoft Ads, supported by measurement frameworks using GA4 and GTM. I’m skilled at turning data into strategic recommendations that drive measurable business outcomes. I’m passionate about AI, automation and emerging paid media trends to improve efficiency and campaign effectiveness. I thrive on collaborating with cross-functional teams to deliver impactful digital solutions and mentor others to grow their skills in a fast-paced, data-driven environment.…I am Ola Moheb, a senior digital marketing professional with over 10 years of experience across paid media, analytics and digital optimisation. I lead multi-channel campaigns across Google Ads, LinkedIn Ads, Meta and Microsoft Ads, supported by measurement frameworks using GA4 and GTM. I’m skilled at turning data into strategic recommendations that drive measurable business outcomes. I’m passionate about AI, automation and emerging paid media trends to improve efficiency and campaign effectiveness. I thrive on collaborating with cross-functional teams to deliver impactful digital solutions and mentor others to grow their skills in a fast-paced, data-driven environment.

Available to hire

I am Ola Moheb, a senior digital marketing professional with over 10 years of experience across paid media, analytics and digital optimisation. I lead multi-channel campaigns across Google Ads, LinkedIn Ads, Meta and Microsoft Ads, supported by measurement frameworks using GA4 and GTM. I’m skilled at turning data into strategic recommendations that drive measurable business outcomes. I’m passionate about AI, automation and emerging paid media trends to improve efficiency and campaign effectiveness.

I thrive on collaborating with cross-functional teams to deliver impactful digital solutions and mentor others to grow their skills in a fast-paced, data-driven environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Performance Specialist at Digital Refinery

January 1, 2023 - Present

Lead paid media strategy and implementation across Google Ads, LinkedIn Ads, Meta and Microsoft Ads. Implement GA4 and GTM measurement frameworks and conversion tracking. Analyse campaign performance and provide strategic recommendations. Present insights and recommendations to stakeholders. Explore AI tools, automation and emerging paid media trends. Collaborate with developers, designers and account managers. Support and mentor junior team members.

Digital Manager at L'Occitane New Zealand

January 1, 2019 - January 1, 2023

Managed digital campaigns, budgets and website performance. Delivered SEO, Google Ads, remarketing and email marketing initiatives. Analysed campaign performance and collaborated with international stakeholders.

Digital Marketing Specialist – Digital Marketing at Clean Planet

January 1, 2019 - January 1, 2019

Analyzed website performance and key metrics to provide insights and recommendations. Supported website redesign initiatives to improve user experience across desktop, mobile and app platforms. Managed email marketing and social media communications. Implemented SEO initiatives and supported website enhancements to increase online visibility.

Digital Marketing Specialist – eCommerce at Fustany

January 1, 2018 - January 1, 2019

Managed SEO initiatives and analysed website performance to improve audience engagement and user experience. Developed and executed email marketing campaigns using Mailchimp and MailerLite. Collaborated with retail brands and clients on digital campaigns and sponsored content. Supported content and digital strategies aligned with audience trends and commercial objectives.

Senior Digital Strategist at Mesaafer

January 1, 2016 - January 1, 2018

Developed and implemented digital marketing initiatives across multiple channels. Managed social media and email marketing campaigns to support brand visibility. Collaborated with developers to improve website structure, search visibility and user experience. Produced market-specific content tailored to audiences across the Middle East region.

Lead Editor / Digital Marketing Specialist at Masrawy.com

January 1, 2014 - January 1, 2016

Led content and digital initiatives to enhance user engagement and improve website performance. Delivered sponsored campaigns and branded content for major consumer brands. Supported social media campaigns and audience growth initiatives. Managed partnerships and promotional activities for events and lifestyle brands.

Senior Content Writer & Marketing at Microsoft MSN Arabia

January 1, 2012 - January 1, 2014

Played a key role in the relaunch of MSN Arabia and contributed to improving user experience and website performance. Participated in testing website functionality and identifying front-end and back-end issues. Analysed website traffic and audience behaviour to support content performance objectives. Produced advertorial content and supported commercial campaigns.