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I am Ola Moheb, a senior digital marketing professional with over 10 years of experience across paid media, analytics and digital optimisation.

About

I am Ola Moheb, a senior digital marketing professional with over 10 years of experience across paid media, analytics and digital optimisation. I lead multi-channel campaigns across Google Ads, LinkedIn Ads, Meta and Microsoft Ads, supported by measurement frameworks using GA4 and GTM. I’m skilled at turning data into strategic recommendations that drive measurable business outcomes. I’m passionate about AI, automation and emerging paid media trends to improve efficiency and campaign effectiveness.

I thrive on collaborating with cross-functional teams to deliver impactful digital solutions and mentor others to grow their skills in a fast-paced, data-driven environment.

  • 14 years' experience
  • Joined June 2026

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment

Work experience· 7 roles

Senior Performance Specialist · Digital RefineryJan 2023 – Present · 3 yrs 11 mos

Lead paid media strategy and implementation across Google Ads, LinkedIn Ads, Meta and Microsoft Ads. Implement GA4 and GTM measurement frameworks and conversion tracking. Analyse campaign performance and provide strategic recommendations. Present insights and recommendations to stakeholders. Explore AI tools, automation and emerging paid media trends. Collaborate with developers, designers and account managers. Support and mentor junior team members.

Digital Marketing Specialist – Digital Marketing · Clean PlanetJan 2019 – Jan 2019 · 1 mo

Analyzed website performance and key metrics to provide insights and recommendations. Supported website redesign initiatives to improve user experience across desktop, mobile and app platforms. Managed email marketing and social media communications. Implemented SEO initiatives and supported website enhancements to increase online visibility.

Digital Manager · L'Occitane New ZealandJan 2019 – Jan 2023 · 4 yrs 1 mo

Managed digital campaigns, budgets and website performance. Delivered SEO, Google Ads, remarketing and email marketing initiatives. Analysed campaign performance and collaborated with international stakeholders.

Digital Marketing Specialist – eCommerce · FustanyJan 2018 – Jan 2019 · 1 yr 1 mo
Senior Digital Strategist · MesaaferJan 2016 – Jan 2018 · 2 yrs 1 mo
Lead Editor / Digital Marketing Specialist · Masrawy.comJan 2014 – Jan 2016 · 2 yrs 1 mo
Senior Content Writer & Marketing · Microsoft MSN ArabiaJan 2012 – Jan 2014 · 2 yrs 1 mo

Education

Bachelor of Arts – English Linguistics & Translation · Alexandria University2030 – 2026

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