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Hello, I’m Cláudia. I’m a senior communications and public relations consultant with over 20 years of experience driving corporate communications, media relations, brand positioning and strategic communication planning across healthcare, retail, hospitality, tourism, consumer goods, sports, innovation and public institutions. I excel at leading high-profile accounts, coordinating campaigns, and building strong relationships with journalists, influencers and key stakeholders. I’ve guided digital communications, event management, internal communications, and stakeholder engagement, delivering measurable results and nurturing teams across agencies and public entities.…Hello, I’m Cláudia. I’m a senior communications and public relations consultant with over 20 years of experience driving corporate communications, media relations, brand positioning and strategic communication planning across healthcare, retail, hospitality, tourism, consumer goods, sports, innovation and public institutions. I excel at leading high-profile accounts, coordinating campaigns, and building strong relationships with journalists, influencers and key stakeholders. I’ve guided digital communications, event management, internal communications, and stakeholder engagement, delivering measurable results and nurturing teams across agencies and public entities.

Cláudia Cristina Ferreira Pinto Borges

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Hello, I’m Cláudia. I’m a senior communications and public relations consultant with over 20 years of experience driving corporate communications, media relations, brand positioning and strategic communication planning across healthcare, retail, hospitality, tourism, consumer goods, sports, innovation and public institutions. I excel at leading high-profile accounts, coordinating campaigns, and building strong relationships with journalists, influencers and key stakeholders. I’ve guided digital communications, event management, internal communications, and stakeholder engagement, delivering measurable results and nurturing teams across agencies and public entities.…Hello, I’m Cláudia. I’m a senior communications and public relations consultant with over 20 years of experience driving corporate communications, media relations, brand positioning and strategic communication planning across healthcare, retail, hospitality, tourism, consumer goods, sports, innovation and public institutions. I excel at leading high-profile accounts, coordinating campaigns, and building strong relationships with journalists, influencers and key stakeholders. I’ve guided digital communications, event management, internal communications, and stakeholder engagement, delivering measurable results and nurturing teams across agencies and public entities.

Available to hire

Hello, I’m Cláudia. I’m a senior communications and public relations consultant with over 20 years of experience driving corporate communications, media relations, brand positioning and strategic communication planning across healthcare, retail, hospitality, tourism, consumer goods, sports, innovation and public institutions. I excel at leading high-profile accounts, coordinating campaigns, and building strong relationships with journalists, influencers and key stakeholders.

I’ve guided digital communications, event management, internal communications, and stakeholder engagement, delivering measurable results and nurturing teams across agencies and public entities.

Skills

Language

Portuguese

Fluent

French

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Freelance Communication & Public Relations Consultant at Freelance / Self-employed

January 1, 2022 - Present

Provided freelance communications and PR consulting to a diverse client base, developing media strategies, coordinating campaigns, managing press office activities, and nurturing relationships with journalists and influencers for clients including Freedom24, Freedom Holding Corp., Aticco, Grupo Larfa Properties, and others.

Communication Consultant at Creative Press

January 1, 2021 - December 31, 2021

Supported communications for Holon Pharmacies and health associations, delivering strategic messaging, media relations, and stakeholder engagement for health-focused clients including the Portuguese Association of People with COPD and other chronic respiratory diseases, the Association for the Support of Heart Failure Patients, Plural Udifar, and Bragança Red Cross.

Communication Consultant at Adagietto

January 1, 2019 - December 31, 2020

Provided strategic communications support for brands such as Havaianas and FNAC, and led the launch communications for Nexity Portugal, Zentiva, and Perrigo.

Account Manager at Media Consulting – Communication Consultants

January 1, 2017 - December 31, 2019

Managed client campaigns for Jeep, Nutella, Ombria Resort, Prime Drinks, Leroy Merlin, the Municipality of Tomar, and Henkel Iberia, delivering integrated PR and communications programs.

Account Director at Parceiros de Comunicação

January 1, 2015 - December 31, 2017

Directed accounts for Sacoor Brothers, Eco-Nutraceuticals, Goldnutrition, Meritis Association, Vinalda, Oral-B, Gillette, Lindor, Tampax/Evax, Coty (Fragrances), and KW Portugal, aligning brand and communications strategies with business goals.

Communication & Marketing Manager at Solar dos Canavarros Hotel

January 1, 2012 - December 31, 2014

Oversaw communication and marketing activities, brand positioning, and guest communications to enhance visibility and market presence.

Communications Director at Global Sport – Events, Marketing & Communication

January 1, 2010 - December 31, 2011

Led communications strategy for events and sports marketing initiatives, coordinating cross-functional teams and stakeholder engagement.

Client Services Director at Media Consulting – Communication Consultants

January 1, 2006 - December 31, 2009

Directed client services, campaign planning, and media relations for a diverse portfolio of accounts.

Corporate Communications Director at GCI Comunicação Group

January 1, 2004 - December 31, 2006

Headed corporate communications, internal communications, and public relations for the group, shaping messaging and brand consistency.

Senior Consultant at GCI Comunicação Group

January 1, 2000 - December 31, 2003

Advised on communications strategies, media relations, and stakeholder engagement across client portfolios.

Communication Consultant at INFORFI Communication Agency

January 1, 1998 - December 31, 2000

Delivered communications support and campaign development for diverse client needs.

Intern at Lusa – Portuguese News Agency

January 1, 1997 - December 31, 1997

Assisted newsroom activities and communications tasks during internship.

Intern at Presse & Technologies Communication Agency (Paris, France)

January 1, 1997 - December 31, 1997

Gained exposure to international communications projects and agency workflows during internship.

Freelance Communication & Public Relations Consultant at Self-employed

January 1, 2022 - Present

Senior freelance communications professional advising on corporate communications, media relations and brand positioning. Key clients include Freedom24, Freedom Holding Corp., Aticco, Grupo Larfa Properties, Air Trading, Cooltra, ANI – Agência Nacional de Inovação, Garland, Mercado Bitcoin, International Wildland Fire Conference, MS Group (MS Collection Aveiro, Hotéis Moon&Sun), Editora Familiam, AADIC, Fundação Portuguesa de Cardiologia, Sociedade Portuguesa de Hipertensão, Servier Portugal, Nature & Découvertes by FNAC.

Education

Bachelor's Degree in Communication Sciences at University of Beira Interior

January 1, 1998 - June 19, 2026

Bachelor's Degree in Communication Sciences at University of Beira Interior

January 11, 2030 - January 1, 1998