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A freelance marketing and social media specialist with a strong record of shaping and delivering B2B and B2C strategies that align with business objectives. I’m hands‑on by nature and thrive when building growth-focused marketing plans while supporting and developing high-performing teams. I’m experienced in running integrated campaigns across digital and traditional channels, and I enjoy being involved at every stage; from strategy and planning to execution and performance analysis. I’m excited by making a significant contribution to companies that require marketing support.…A freelance marketing and social media specialist with a strong record of shaping and delivering B2B and B2C strategies that align with business objectives. I’m hands‑on by nature and thrive when building growth-focused marketing plans while supporting and developing high-performing teams. I’m experienced in running integrated campaigns across digital and traditional channels, and I enjoy being involved at every stage; from strategy and planning to execution and performance analysis. I’m excited by making a significant contribution to companies that require marketing support.

Annabel Walker

Content Creator, Copywriter, Social Media Manager, +2

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A freelance marketing and social media specialist with a strong record of shaping and delivering B2B and B2C strategies that align with business objectives. I’m hands‑on by nature and thrive when building growth-focused marketing plans while supporting and developing high-performing teams. I’m experienced in running integrated campaigns across digital and traditional channels, and I enjoy being involved at every stage; from strategy and planning to execution and performance analysis. I’m excited by making a significant contribution to companies that require marketing support.…A freelance marketing and social media specialist with a strong record of shaping and delivering B2B and B2C strategies that align with business objectives. I’m hands‑on by nature and thrive when building growth-focused marketing plans while supporting and developing high-performing teams. I’m experienced in running integrated campaigns across digital and traditional channels, and I enjoy being involved at every stage; from strategy and planning to execution and performance analysis. I’m excited by making a significant contribution to companies that require marketing support.

Available to hire

A freelance marketing and social media specialist with a strong record of shaping and delivering B2B and B2C strategies that align with business objectives. I’m hands‑on by nature and thrive when building growth-focused marketing plans while supporting and developing high-performing teams.

I’m experienced in running integrated campaigns across digital and traditional channels, and I enjoy being involved at every stage; from strategy and planning to execution and performance analysis. I’m excited by making a significant contribution to companies that require marketing support.

Skills

Copywriting

Email Marketing

CRM

Experience Level

Copywriting

Expert

Email Marketing

Expert

CRM

Intermediate

Language

English

Fluent

Work Experience

Marketing Consultant & Business Owner at BEAN Marketing

November 1, 2017 - Present

Founded BEAN Marketing in November 2017 to act as an outsourced marketing department for clients. I provide bespoke marketing strategy, digital and social media marketing, copywriting and content creation, traditional marketing, and ad hoc campaign support, collaborating with clients to understand business goals and deliver scalable campaigns that drive leads and revenue.

Marketing Manager at GoBMV & Investaco Ltd

June 1, 2014 - November 1, 2017

Led the development and execution of marketing strategies for GoBMV and Investaco, aligning activity with business objectives. Built and implemented social media strategies, produced website content and collateral, and generated leads for the introducer network. Managed lead suppliers, performed due diligence, and troubleshooted issues to maintain a steady flow of opportunities, plus event planning and a cohesive Introducer Recruitment program.

Marketing Manager at The Mortgage Shop South East t/a Investaco

January 1, 2011 - May 1, 2014

Managed B2C marketing strategy and raised brand awareness. Led the marketing department, redesigned the website and literature, secured positive media coverage, conducted market research, ensured compliance, and implemented a new CRM system to maintain effective database management and marketing.

Marketing Manager at The Bunker Data Centre

January 1, 2010 - January 1, 2011

Raised awareness and generated leads by effectively managing the marketing budget, leading the marketing team, coordinating with agencies, and analyzing KPIs. Oversaw website updates, PPC & SEO opportunities, direct marketing campaigns, new product launches, and agency relationships; drafted press releases and MI reports.

Marketing Co-ordinator at The Bunker Data Centre

January 1, 2008 - January 1, 2010

Organised the creative and fulfillment of direct marketing campaigns, managed PR relationships, built a competitive analysis framework, and coordinated events; served as the first point of contact for marketing enquiries.

Marketing Executive at Icom UK Ltd

January 1, 2004 - January 1, 2008

Maintained the company website; produced monthly e-newsletters and email shots; wrote press releases and product information; evaluated sponsorship requests, conducted market research, and liaised with designers, journalists and suppliers to support daily marketing operations.