Julia Clerc

Available to hire

Bilingual (FR native, EN fluent) content and brand strategist with 6 years across social, editorial and performance marketing.

About

Bilingual (FR native, EN fluent) content and brand strategist with 6 years across social, editorial and performance marketing. I build brand voices that feel native to their audience and turn cultural insight into content that actually moves numbers. Most recently shaping the voice of Switzerland’s leading Gen Z media brand, now London-based and focused on lifestyle, community and editorial-led social.

  • 5 years' experience
  • Joined June 2026

Languages

  • FrenchFluent
  • EnglishFluent
  • GermanAdvanced
  • Spanish; CastilianBeginner

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services
  • Software & Internet
  • Retail

More experts

Work experience

Digital Content & Brand Specialist · TATAKI RTS, National Swiss TelevisionJan 2024 – Present · 2 yrs 11 mos

Own the brand voice and tone across all social, YouTube and web content, keeping it culturally sharp and local-first for French-speaking Gen Z. Build content strategy from concept to launch with editorial, design, production and partner teams. Packaged a YouTube format that passed 1M+ views and sparked a community activation with 15,000+ comments. Turn audience insight and trend-spotting into content decisions, championing what the community actually wants over what looks good internally. Run LLM-assisted workflows (ChatGPT, Gemini, Claude) to scale output while protecting quality and voice.

Social Media Manager & Performance Specialist · Vatel SwitzerlandJan 2023 – Jul 2024 · 1 yr 7 mos

Led the 2023–2024 social media strategy and community management. Created TikTok content on student life and campus culture, several videos passing 1.5M+ views.

Performance Specialist & Account Manager · Agence frank – Up To You Performance AgencyJan 2021 – Jul 2024 · 3 yrs 7 mos

Managed social and paid content for a lifestyle-led client portfolio (beauty, skincare, retail, e-commerce, education), each with its own voice and audience. A/B tested copy and creative to lift engagement, traffic and conversion, turning results into content and campaign recommendations. Built tracking and reporting (GA4, Google Tag Manager, Looker Studio) to back creative decisions with data.

Education· 5

Diploma of Advanced Studies in Communication Management · HEG Geneva2025 – 2026
Federal Diploma of Marketing Specialist · CREA-SEFRI2022 – 2023
Market Research Digital Strategist · CREA2023
Junior Marketing Manager · EMC (European Marketing Confederation)2023 – 2026

Certifications and awards

Digital Strategist2023
Diploma of Advanced Studies in Communication Management2025 – 2026

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