Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Bilingual (FR native, EN fluent) content and brand strategist with 6 years across social, editorial and performance marketing. I build brand voices that feel native to their audience and turn cultural insight into content that actually moves numbers. Most recently shaping the voice of Switzerland's leading Gen Z media brand, now London-based and focused on lifestyle, community and editorial-led social.…Bilingual (FR native, EN fluent) content and brand strategist with 6 years across social, editorial and performance marketing. I build brand voices that feel native to their audience and turn cultural insight into content that actually moves numbers. Most recently shaping the voice of Switzerland's leading Gen Z media brand, now London-based and focused on lifestyle, community and editorial-led social.

Julia Clerc

Community Manager, Social Media Freelancer, Social Media Manager, +3





Bilingual (FR native, EN fluent) content and brand strategist with 6 years across social, editorial and performance marketing. I build brand voices that feel native to their audience and turn cultural insight into content that actually moves numbers. Most recently shaping the voice of Switzerland's leading Gen Z media brand, now London-based and focused on lifestyle, community and editorial-led social.…Bilingual (FR native, EN fluent) content and brand strategist with 6 years across social, editorial and performance marketing. I build brand voices that feel native to their audience and turn cultural insight into content that actually moves numbers. Most recently shaping the voice of Switzerland's leading Gen Z media brand, now London-based and focused on lifestyle, community and editorial-led social.

Available to hire

Bilingual (FR native, EN fluent) content and brand strategist with 6 years across social, editorial and performance marketing. I build brand voices that feel native to their audience and turn cultural insight into content that actually moves numbers. Most recently shaping the voice of Switzerland’s leading Gen Z media brand, now London-based and focused on lifestyle, community and editorial-led social.

Skills

Facebook

Google Ads

Instagram

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

German

Advanced

Spanish; Castilian

Beginner

Work Experience

Digital Content & Brand Specialist at TATAKI RTS, National Swiss Television

January 1, 2024 - Present

Own the brand voice and tone across all social, YouTube and web content, keeping it culturally sharp and local-first for French-speaking Gen Z. Build content strategy from concept to launch with editorial, design, production and partner teams. Packaged a YouTube format that passed 1M+ views and sparked a community activation with 15,000+ comments. Turn audience insight and trend-spotting into content decisions, championing what the community actually wants over what looks good internally. Run LLM-assisted workflows (ChatGPT, Gemini, Claude) to scale output while protecting quality and voice.

Social Media Manager & Performance Specialist at Vatel Switzerland

January 1, 2023 - July 1, 2024

Led the 2023–2024 social media strategy and community management. Created TikTok content on student life and campus culture, several videos passing 1.5M+ views.

Performance Specialist & Account Manager at Agence frank – Up To You Performance Agency

January 1, 2021 - July 1, 2024

Managed social and paid content for a lifestyle-led client portfolio (beauty, skincare, retail, e-commerce, education), each with its own voice and audience. A/B tested copy and creative to lift engagement, traffic and conversion, turning results into content and campaign recommendations. Built tracking and reporting (GA4, Google Tag Manager, Looker Studio) to back creative decisions with data.