Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a social media and brand storytelling specialist with a strong aesthetic sensibility. I've built and managed a 50K+ engaged audience across Instagram and TikTok in the gardening, lifestyle, and interiors space, delivering visually cohesive content and a recognisable aesthetic. I also run a premium interiors business, giving me both creative and commercial insight into brand-building. My work focuses on cohesive storytelling, strong visual identity, and content that feels intentional, not random. I'm comfortable owning a content calendar end-to-end—planning, creating, posting, analysing, and refining based on performance and audience response. I've delivered brand partnerships, ambassador work, TV presenting, and published writing, which reinforce my ability to communicate a clear and engaging brand voice across platforms. This role appeals because it offers the chance to apply that experience to a fashion-led, visually refined brand where aesthetic and storytelling matter. I’d love to contribute to building something distinctive, consistent, and desirable across Instagram and TikTok.…I'm a social media and brand storytelling specialist with a strong aesthetic sensibility. I've built and managed a 50K+ engaged audience across Instagram and TikTok in the gardening, lifestyle, and interiors space, delivering visually cohesive content and a recognisable aesthetic. I also run a premium interiors business, giving me both creative and commercial insight into brand-building. My work focuses on cohesive storytelling, strong visual identity, and content that feels intentional, not random. I'm comfortable owning a content calendar end-to-end—planning, creating, posting, analysing, and refining based on performance and audience response. I've delivered brand partnerships, ambassador work, TV presenting, and published writing, which reinforce my ability to communicate a clear and engaging brand voice across platforms. This role appeals because it offers the chance to apply that experience to a fashion-led, visually refined brand where aesthetic and storytelling matter. I’d love to contribute to building something distinctive, consistent, and desirable across Instagram and TikTok.

Diana Yates





I'm a social media and brand storytelling specialist with a strong aesthetic sensibility. I've built and managed a 50K+ engaged audience across Instagram and TikTok in the gardening, lifestyle, and interiors space, delivering visually cohesive content and a recognisable aesthetic. I also run a premium interiors business, giving me both creative and commercial insight into brand-building. My work focuses on cohesive storytelling, strong visual identity, and content that feels intentional, not random. I'm comfortable owning a content calendar end-to-end—planning, creating, posting, analysing, and refining based on performance and audience response. I've delivered brand partnerships, ambassador work, TV presenting, and published writing, which reinforce my ability to communicate a clear and engaging brand voice across platforms. This role appeals because it offers the chance to apply that experience to a fashion-led, visually refined brand where aesthetic and storytelling matter. I’d love to contribute to building something distinctive, consistent, and desirable across Instagram and TikTok.…I'm a social media and brand storytelling specialist with a strong aesthetic sensibility. I've built and managed a 50K+ engaged audience across Instagram and TikTok in the gardening, lifestyle, and interiors space, delivering visually cohesive content and a recognisable aesthetic. I also run a premium interiors business, giving me both creative and commercial insight into brand-building. My work focuses on cohesive storytelling, strong visual identity, and content that feels intentional, not random. I'm comfortable owning a content calendar end-to-end—planning, creating, posting, analysing, and refining based on performance and audience response. I've delivered brand partnerships, ambassador work, TV presenting, and published writing, which reinforce my ability to communicate a clear and engaging brand voice across platforms. This role appeals because it offers the chance to apply that experience to a fashion-led, visually refined brand where aesthetic and storytelling matter. I’d love to contribute to building something distinctive, consistent, and desirable across Instagram and TikTok.

Available to hire

I’m a social media and brand storytelling specialist with a strong aesthetic sensibility. I’ve built and managed a 50K+ engaged audience across Instagram and TikTok in the gardening, lifestyle, and interiors space, delivering visually cohesive content and a recognisable aesthetic. I also run a premium interiors business, giving me both creative and commercial insight into brand-building. My work focuses on cohesive storytelling, strong visual identity, and content that feels intentional, not random.
I’m comfortable owning a content calendar end-to-end—planning, creating, posting, analysing, and refining based on performance and audience response. I’ve delivered brand partnerships, ambassador work, TV presenting, and published writing, which reinforce my ability to communicate a clear and engaging brand voice across platforms. This role appeals because it offers the chance to apply that experience to a fashion-led, visually refined brand where aesthetic and storytelling matter. I’d love to contribute to building something distinctive, consistent, and desirable across Instagram and TikTok.

Skills

Copywriting

Brand Identity

Photo

Experience Level

Copywriting

Expert

Brand Identity

Expert

Photo

Intermediate

Language

English

Fluent

Work Experience

Content Creator & Social Media Manager at Self-employed / Diana Yates

January 1, 2020 - Present

Built and managed a combined 50K+ engaged audience across Instagram and TikTok in the lifestyle, gardening, and interiors space; developed and executed consistent content strategies; created regular content across posts, reels, and stories; collaborated with brands on paid partnerships; analysed platform insights to refine content performance; maintained a cohesive, aspirational visual identity.

TV Presenter at Beechgrove Garden

January 1, 2021 - December 31, 2023

On-screen presence and audience engagement skills developed as a TV presenter (2021–2023).

Author at Pavilion (HarperCollins)

January 1, 2023 - December 31, 2023

Published author; Growing at Greenfields (2023); demonstrates strong written storytelling and brand voice.

Lifestyle Columnist at Lifestyle Column (monthly feature)

January 1, 2023 - December 31, 2026

Lifestyle columnist delivering a monthly 3-page feature (2023–2026), reinforcing consistency in tone and audience engagement.

Founder & Brand Director at Diana Yates Interiors

January 1, 2020 - Present

Founded and developed a premium interiors brand with a strong focus on aesthetic, quality, and customer experience; built brand identity and visual positioning; managed client relationships, branding, and presentation across all touch points.