I’m a Digital Marketing Specialist with hands-on experience managing paid campaigns across Meta Ads and Google Ads, focused on lead generation, eCommerce sales, customer acquisition and performance optimisation. My experience includes campaign setup, audience targeting, budget monitoring, creative and copy testing, A/B testing, reporting and optimisation across key metrics such as CTR, CPC, CPL, CPA, ROAS and conversion rate. I’ve worked across marketing strategy, paid media execution, content planning and performance analysis, with a strong focus on turning campaign data into clear actions. I’m comfortable working independently, managing multiple priorities and supporting brands that need practical, results-driven marketing execution. What makes me stand out is my combination of analytical thinking, hands-on campaign experience and clear communication. I don’t just launch campaigns; I review what is working, identify what is wasting budget and make practical recommendations to improve results.…I’m a Digital Marketing Specialist with hands-on experience managing paid campaigns across Meta Ads and Google Ads, focused on lead generation, eCommerce sales, customer acquisition and performance optimisation. My experience includes campaign setup, audience targeting, budget monitoring, creative and copy testing, A/B testing, reporting and optimisation across key metrics such as CTR, CPC, CPL, CPA, ROAS and conversion rate. I’ve worked across marketing strategy, paid media execution, content planning and performance analysis, with a strong focus on turning campaign data into clear actions. I’m comfortable working independently, managing multiple priorities and supporting brands that need practical, results-driven marketing execution. What makes me stand out is my combination of analytical thinking, hands-on campaign experience and clear communication. I don’t just launch campaigns; I review what is working, identify what is wasting budget and make practical recommendations to improve results.WWWW…