Martin Ezequiel Rudy

Built and managed paid media campaign structures across Google Ads and Meta Ads for lead generation and ecommerce campaigns; reviewed ad spend, customer acquisition signals, and conversion quality for Shopify-based outcomes; identified optimisation opportunities and budget reallocations; prepared clear, action-oriented performance insights for remote stakeholders.

Built and managed paid media campaign structures across Google Ads and Meta Ads for lead generation and e-commerce sales campaigns. Worked on Australian e-commerce campaigns, reviewing ad spend, customer acquisition signals, conversion quality and Shopify-verified outcomes. Analysed campaign performance across CTR, CPC, CPA/CAC, CPM, ROAS and conversion behaviour to identify optimisation opportunities. Reviewed underperforming campaigns, ad sets and keyword structures, recommending budget reallocations and campaign-level improvements. Prepared clear performance insights and action-oriented recommendations for remote stakeholders and business decision-making.

Led the marketing department, coordinating paid campaigns, social media content, communication strategy and digital planning. Planned and executed Google Ads and Meta Ads campaigns focused on lead generation, sales support, brand awareness and audience growth. Managed campaign budgets, targeting, content priorities and performance monitoring across digital channels. Developed annual marketing strategies aligned with business goals, brand positioning and commercial objectives. Prepared reports and presented insights to support management decisions, campaign optimisation and future planning.