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I am a freelance Paid Media Specialist and Digital Marketing Analyst focused on driving lead generation and ecommerce success. I design, launch, and optimize Google Ads and Meta Ads campaigns, balance budgets, and analyze conversion data to improve ROI. I have experience reviewing Shopify-based outcomes, identifying optimization opportunities, and delivering clear, action-oriented insights for remote stakeholders. I thrive in structured, data-driven environments and enjoy turning analytics into practical growth plans that align with client objectives. Collaborating across marketing teams, I support campaigns for lead generation, customer acquisition, and brand growth while maintaining a commercially focused approach and transparent reporting.…I am a freelance Paid Media Specialist and Digital Marketing Analyst focused on driving lead generation and ecommerce success. I design, launch, and optimize Google Ads and Meta Ads campaigns, balance budgets, and analyze conversion data to improve ROI. I have experience reviewing Shopify-based outcomes, identifying optimization opportunities, and delivering clear, action-oriented insights for remote stakeholders. I thrive in structured, data-driven environments and enjoy turning analytics into practical growth plans that align with client objectives. Collaborating across marketing teams, I support campaigns for lead generation, customer acquisition, and brand growth while maintaining a commercially focused approach and transparent reporting.

Martin Ezequiel Rudy

Content Creator, Graphic Designer, Brand Designer, +2

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I am a freelance Paid Media Specialist and Digital Marketing Analyst focused on driving lead generation and ecommerce success. I design, launch, and optimize Google Ads and Meta Ads campaigns, balance budgets, and analyze conversion data to improve ROI. I have experience reviewing Shopify-based outcomes, identifying optimization opportunities, and delivering clear, action-oriented insights for remote stakeholders. I thrive in structured, data-driven environments and enjoy turning analytics into practical growth plans that align with client objectives. Collaborating across marketing teams, I support campaigns for lead generation, customer acquisition, and brand growth while maintaining a commercially focused approach and transparent reporting.…I am a freelance Paid Media Specialist and Digital Marketing Analyst focused on driving lead generation and ecommerce success. I design, launch, and optimize Google Ads and Meta Ads campaigns, balance budgets, and analyze conversion data to improve ROI. I have experience reviewing Shopify-based outcomes, identifying optimization opportunities, and delivering clear, action-oriented insights for remote stakeholders. I thrive in structured, data-driven environments and enjoy turning analytics into practical growth plans that align with client objectives. Collaborating across marketing teams, I support campaigns for lead generation, customer acquisition, and brand growth while maintaining a commercially focused approach and transparent reporting.

Available to hire

I am a freelance Paid Media Specialist and Digital Marketing Analyst focused on driving lead generation and ecommerce success. I design, launch, and optimize Google Ads and Meta Ads campaigns, balance budgets, and analyze conversion data to improve ROI. I have experience reviewing Shopify-based outcomes, identifying optimization opportunities, and delivering clear, action-oriented insights for remote stakeholders. I thrive in structured, data-driven environments and enjoy turning analytics into practical growth plans that align with client objectives.

Collaborating across marketing teams, I support campaigns for lead generation, customer acquisition, and brand growth while maintaining a commercially focused approach and transparent reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Freelance Paid Media Specialist at Contract / Freelance Projects

March 1, 2026 - Present

Built and managed paid media campaign structures across Google Ads and Meta Ads for lead generation and ecommerce campaigns; reviewed ad spend, customer acquisition signals, and conversion quality for Shopify-based outcomes; identified optimisation opportunities and budget reallocations; prepared clear, action-oriented performance insights for remote stakeholders.

Freelance Paid Media Specialist at Freelance / Independent Contractor

March 1, 2026 - Present

Built and managed paid media campaign structures across Google Ads and Meta Ads for lead generation and e-commerce sales campaigns. Worked on Australian e-commerce campaigns, reviewing ad spend, customer acquisition signals, conversion quality and Shopify-verified outcomes. Analysed campaign performance across CTR, CPC, CPA/CAC, CPM, ROAS and conversion behaviour to identify optimisation opportunities. Reviewed underperforming campaigns, ad sets and keyword structures, recommending budget reallocations and campaign-level improvements. Prepared clear performance insights and action-oriented recommendations for remote stakeholders and business decision-making.

Marketing Lead at Infas Group

March 1, 2025 - October 1, 2025

Led the marketing department, coordinating paid campaigns, social media content, communication strategy and digital planning. Planned and executed Google Ads and Meta Ads campaigns focused on lead generation, sales support, brand awareness and audience growth. Managed campaign budgets, targeting, content priorities and performance monitoring across digital channels. Developed annual marketing strategies aligned with business goals, brand positioning and commercial objectives. Prepared reports and presented insights to support management decisions, campaign optimisation and future planning.

Marketing Analyst at Grupo Oxford

August 1, 2022 - February 28, 2025

Managed and optimised Google Ads and Meta Ads campaigns across multiple industries and client objectives. Built digital media plans focused on lead generation, brand awareness, campaign performance and ROI improvement. Created analytical reports using Excel, PowerPoint and campaign platform data to support performance reviews. Supported market research and Mystery Shopper projects, including customer behaviour analysis and SPSS-based reporting.

Administrative and Sales Assistant at Rudy Neumaticos

July 1, 2016 - May 1, 2019

Managed customer service, sales transactions, supplier payments, stock control and daily business operations. Supported invoicing, banking procedures, cash management, administrative reporting and client communication.