Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a data-driven professional with 2+ years of experience as a Business/Data Analyst, specializing in ecommerce analytics, growth analytics, pricing, sales analytics, and marketing analytics. I am proficient in SQL, Excel, Power BI, and Python, with hands-on expertise in dashboard development, KPI reporting, conversion analysis, and customer lifecycle analysis. I have a track record of building robust reporting infrastructure, analyzing customer funnels, identifying business trends, and delivering actionable insights to improve revenue, margins, and operational efficiency. I thrive on cross-functional collaboration with product, sales, operations, and marketing teams in fast-paced environments. I have successfully built automated reporting workflows and dashboards, performed end-to-end funnel analyses, and evaluated marketing campaigns to optimize CAC and ROI. My analytical approach emphasizes data validation, root-cause analysis, and clear communication of findings to leadership. I am committed to turning data into strategic decisions that drive growth and business performance.…I am a data-driven professional with 2+ years of experience as a Business/Data Analyst, specializing in ecommerce analytics, growth analytics, pricing, sales analytics, and marketing analytics. I am proficient in SQL, Excel, Power BI, and Python, with hands-on expertise in dashboard development, KPI reporting, conversion analysis, and customer lifecycle analysis. I have a track record of building robust reporting infrastructure, analyzing customer funnels, identifying business trends, and delivering actionable insights to improve revenue, margins, and operational efficiency. I thrive on cross-functional collaboration with product, sales, operations, and marketing teams in fast-paced environments. I have successfully built automated reporting workflows and dashboards, performed end-to-end funnel analyses, and evaluated marketing campaigns to optimize CAC and ROI. My analytical approach emphasizes data validation, root-cause analysis, and clear communication of findings to leadership. I am committed to turning data into strategic decisions that drive growth and business performance.

Vikas Gupta

Data Analyst, Data Scientist, Marketing Analyst, +2





I am a data-driven professional with 2+ years of experience as a Business/Data Analyst, specializing in ecommerce analytics, growth analytics, pricing, sales analytics, and marketing analytics. I am proficient in SQL, Excel, Power BI, and Python, with hands-on expertise in dashboard development, KPI reporting, conversion analysis, and customer lifecycle analysis. I have a track record of building robust reporting infrastructure, analyzing customer funnels, identifying business trends, and delivering actionable insights to improve revenue, margins, and operational efficiency. I thrive on cross-functional collaboration with product, sales, operations, and marketing teams in fast-paced environments. I have successfully built automated reporting workflows and dashboards, performed end-to-end funnel analyses, and evaluated marketing campaigns to optimize CAC and ROI. My analytical approach emphasizes data validation, root-cause analysis, and clear communication of findings to leadership. I am committed to turning data into strategic decisions that drive growth and business performance.…I am a data-driven professional with 2+ years of experience as a Business/Data Analyst, specializing in ecommerce analytics, growth analytics, pricing, sales analytics, and marketing analytics. I am proficient in SQL, Excel, Power BI, and Python, with hands-on expertise in dashboard development, KPI reporting, conversion analysis, and customer lifecycle analysis. I have a track record of building robust reporting infrastructure, analyzing customer funnels, identifying business trends, and delivering actionable insights to improve revenue, margins, and operational efficiency. I thrive on cross-functional collaboration with product, sales, operations, and marketing teams in fast-paced environments. I have successfully built automated reporting workflows and dashboards, performed end-to-end funnel analyses, and evaluated marketing campaigns to optimize CAC and ROI. My analytical approach emphasizes data validation, root-cause analysis, and clear communication of findings to leadership. I am committed to turning data into strategic decisions that drive growth and business performance.

Available to hire

I am a data-driven professional with 2+ years of experience as a Business/Data Analyst, specializing in ecommerce analytics, growth analytics, pricing, sales analytics, and marketing analytics. I am proficient in SQL, Excel, Power BI, and Python, with hands-on expertise in dashboard development, KPI reporting, conversion analysis, and customer lifecycle analysis. I have a track record of building robust reporting infrastructure, analyzing customer funnels, identifying business trends, and delivering actionable insights to improve revenue, margins, and operational efficiency. I thrive on cross-functional collaboration with product, sales, operations, and marketing teams in fast-paced environments.

I have successfully built automated reporting workflows and dashboards, performed end-to-end funnel analyses, and evaluated marketing campaigns to optimize CAC and ROI. My analytical approach emphasizes data validation, root-cause analysis, and clear communication of findings to leadership. I am committed to turning data into strategic decisions that drive growth and business performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Data Analyst at Congruex

May 1, 2024 - Present

Built and maintained daily and weekly dashboards for sales, conversion, customer acquisition, operational KPIs, and business performance tracking using Power BI and Excel. Performed end-to-end customer lifecycle and funnel analysis to identify drop-offs, conversion bottlenecks, and revenue improvement opportunities. Conducted sales analytics including pipeline tracking, conversion analysis, performance monitoring, and business trend analysis. Analyzed marketing campaign performance, acquisition channels, CAC, customer quality, and ROI to support business growth initiatives. Wrote optimized SQL queries using joins, CTEs, window functions, and aggregations to extract, clean, transform, and analyze large datasets from multiple data sources. Developed reporting infrastructure and automated reporting workflows using Python, SQL, and Excel, improving reporting efficiency by 35%. Collaborated with product, marketing, sales, and operations teams to gather business requirements and provide anal