Established a new joint marketing department, including vendor selection, marketing and media planning, PR formulation, budget control, market research, product analyses and promotions development. Created corporate collateral (graphic design, print production) such as user guides, POS displays, newsletters, brochures, white papers and exterior signage. Led strategic proposals involving demographic research, SWOT analyses, pricing quotes, roadmaps and cost–benefit analyses. Developed and executed all marketing campaigns, social media and video initiatives. Wrote collateral, web copy, press releases, PR, newsletters, blogs and video scripts. Managed digital photography for locations and products and maintained image banks. Directed the design, SEO and content management of two multilingual corporate websites. Planned and delivered print materials and email campaigns. Produced trade shows and corporate events.

Marketing Specialist - Medical Devices and Healthcare Technology at Unitron Hearing Canada

November 1, 2008 - June 1, 2013

Developed corporate marketing plans and communications initiatives including social media, print collateral, web presences and traditional media. Directed graphic design and print production, including quotes, proofs and inventory management within budget. Supervised technical copy production, with research and editing, ensuring compliance with legal, medical and branding guidelines in bilingual English/French. Managed accurate copy of technical data and marketing materials. Maintained corporate website content using the Day Web Content Management System. Created corporate advertising campaigns including media planning and buying; developed dispenser programs and promotions with defined scopes, deadlines and deployment methods.

Marketing Specialist - Medical Devices and Healthcare Technology at Siemens Hearing Instruments

March 1, 2003 - June 1, 2008

Led bilingual (French/English) graphic design and strategic project development. Created technical copy with research and editing, adhering to legal, medical and corporate guidelines. Designed and deployed corporate advertising campaigns; developed marketing plans with media planning and buying. Formulated promotions with budgeting and analyses. Designed and maintained web content for the corporate site. Collaborated with sales, engineering and medical practitioners to produce marketing materials. Coordinated all pre-production print requirements including graphic design, printing quotes and proofs. Developed dispenser advertising programs and marketing plans with diverse content.

Marketing and Communications Specialist at Fundamental Marketing & Multimedia

January 1, 2002 - Present

Led the full spectrum of marketing and multimedia production for Fundamental Marketing & Multimedia as Sole Proprietor. Created catalogs, user guides, price lists, newsletters, brochures, technical data sheets, posters and signage. Directed strategic content marketing, proposal development, demographic research, pricing quotes, production roadmaps, and vendor sourcing. Designed, SEO/SEM managed, and maintained corporate websites in English, French and Spanish. Wrote marketing collateral, webpage copy, advertorials, magazine articles, video scripts, and white papers. Managed all photography including corporate, location and product shoots. Executed corporate marketing campaigns across social media, print collateral, web presences and advertising. Oversaw graphic design pre-flight, proofing, printing coordination and shipping. Served as primary liaison with clients and vendors to ensure deadlines and quality. Handled all business administration for the company.