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Brand & Digital Content Executive with experience in social media, copywriting and content strategy. I create customer-focused content that strengthens brands, builds trust and delivers measurable results.…

Hayley Erasmus

Brand Designer, Content Creator, Social Media Manager, +1

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Brand & Digital Content Executive with experience in social media, copywriting and content strategy. I create customer-focused content that strengthens brands, builds trust and delivers measurable results.…

Available to hire

Brand & Digital Content Executive with experience in social media, copywriting and content strategy. I create customer-focused content that strengthens brands, builds trust and delivers measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand & Digital Content Executive at fabU Wellness

January 1, 2026 - Present

Supported product storytelling, campaign assets and brand communications across organic social, paid creative, website, email, print and stockist materials for a consumer wellness brand. Built a full-funnel content system, mapped messaging to customer barriers and supported ROAS targets; repositioned menopause-related content with lifestyle-led concepts; created assets including reels and carousels, and aligned assets across touchpoints to improve consistency and customer journey.

Child Care Provider at Self-Employed

April 1, 2023 - December 31, 2025

Provided in-home child care and early learning support; organized daily routines, activities and safety protocols; communicated with families to ensure needs were met.