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Hello, I’m Michelle Hui Ting Chang, a cross-cultured fashion business consultant, stylist, producer, and art director with a rich background in marketing and advertising for esteemed fashion and luxury brands across APAC. I specialize in end-to-end production management and elevating international brands by translating their distinctive DNA into compelling visual narratives. I thrive in collaborative, multicultural environments, shaping 360-degree campaigns and digital content that resonate in local markets. From talent acquisition and shoots to brand storytelling and market research, I turn concepts into commercially successful results and foster creative partnerships across diverse teams.…Hello, I’m Michelle Hui Ting Chang, a cross-cultured fashion business consultant, stylist, producer, and art director with a rich background in marketing and advertising for esteemed fashion and luxury brands across APAC. I specialize in end-to-end production management and elevating international brands by translating their distinctive DNA into compelling visual narratives. I thrive in collaborative, multicultural environments, shaping 360-degree campaigns and digital content that resonate in local markets. From talent acquisition and shoots to brand storytelling and market research, I turn concepts into commercially successful results and foster creative partnerships across diverse teams.

Michelle Hui Ting Chang

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Hello, I’m Michelle Hui Ting Chang, a cross-cultured fashion business consultant, stylist, producer, and art director with a rich background in marketing and advertising for esteemed fashion and luxury brands across APAC. I specialize in end-to-end production management and elevating international brands by translating their distinctive DNA into compelling visual narratives. I thrive in collaborative, multicultural environments, shaping 360-degree campaigns and digital content that resonate in local markets. From talent acquisition and shoots to brand storytelling and market research, I turn concepts into commercially successful results and foster creative partnerships across diverse teams.…Hello, I’m Michelle Hui Ting Chang, a cross-cultured fashion business consultant, stylist, producer, and art director with a rich background in marketing and advertising for esteemed fashion and luxury brands across APAC. I specialize in end-to-end production management and elevating international brands by translating their distinctive DNA into compelling visual narratives. I thrive in collaborative, multicultural environments, shaping 360-degree campaigns and digital content that resonate in local markets. From talent acquisition and shoots to brand storytelling and market research, I turn concepts into commercially successful results and foster creative partnerships across diverse teams.

Available to hire

Hello, I’m Michelle Hui Ting Chang, a cross-cultured fashion business consultant, stylist, producer, and art director with a rich background in marketing and advertising for esteemed fashion and luxury brands across APAC. I specialize in end-to-end production management and elevating international brands by translating their distinctive DNA into compelling visual narratives.

I thrive in collaborative, multicultural environments, shaping 360-degree campaigns and digital content that resonate in local markets. From talent acquisition and shoots to brand storytelling and market research, I turn concepts into commercially successful results and foster creative partnerships across diverse teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

French

Intermediate

Work Experience

Fashion and Luxury Business and Marketing Project Management Consultant, Stylist and Art Director at Independent / Self-employed

November 1, 2012 - Present

Directed and managed production teams from pre-production to final deliverables for campaigns across APAC; recruited photographers, copywriters, and other talent to build cohesive top-tier creative teams; supervised photoshoots, scripts, voice-overs and sound design to maintain high quality; collaborated with global producers to plan and execute joint campaigns; orchestrated 360-degree concepts and digital content adaptable to local markets; conducted market trend research to shape marketing direction; maintained relationships with advertising agencies for collaborative campaigns and assets; sourced and commissioned imagery aligned with brand aesthetics.

Investigation Specialist (English and Chinese) at Amazon Spain

April 1, 2022 - March 31, 2023

Investigate suspicious buyer activity and risk; communicate with buyers, merchants, and internal/external customers via email and phone to make risk-based decisions; identify and minimize fraud patterns; escalate to appropriate teams when procedures are missing; participate in special projects; partner with appropriate business teams as necessary.

Fashion Styling and Photography Tutor at Condé Nast Center Shanghai

November 1, 2015 - December 31, 2017

Designed curriculums and learning tracks; delivered weekly lectures and workshops on product presentation and brand image; provided personalized guidance, evaluations, and consultations to aid students in building professional portfolios aligned with luxury standards; coordinated and supervised photo shoots; developed course content in English and Chinese; ensured time, budget, and quality control principles.

Founder / Product Development Manager at Maison Tête à Tête Menswear

December 1, 2014 - November 30, 2017

Sourcing and managing product production timelines for luxury menswear, ensuring adherence to high-quality standards; strategically revised wholesale / RRP prices to maximize profitability; managed order processes, negotiations, logistics, deliveries, and maintained ongoing wholesale accounts; identified optimal marketing platforms to showcase and elevate brand presence; supervised and executed impactful photoshoots for lookbooks and catalogs; produced comprehensive monthly sales and marketing reports.

Brand Manager at Heavy Machine

December 1, 2009 - November 30, 2011

Managed existing sales leads and distributors, ensuring consistent and effective communication; cultivated new showrooms and liaised with influencers to enhance brand visibility; developed marketing plans and crafted press releases for different markets; identified optimal marketing platforms for brand positioning; supervised lookbooks and product catalogs; revised wholesale / RRP prices to optimize profitability; managed orders, negotiations, logistics, deliveries, and ongoing buyer relationships; produced weekly sales and marketing reports.

Fashion WRTW Buyer at I Love Everything Ltd. (Taiwan)

March 1, 2006 - July 31, 2010

Spearheaded purchasing decisions for seasonal stocks (clothing, leather goods, accessories, footwear); managed targeted buying budgets and achieved monthly and seasonal sales figures; elevated store image through meticulous visual merchandising; analyzed sales patterns and implemented seasonal adjustments; conducted training for sales teams to enhance product knowledge, service quality, and overall efficiency on the shop floor.