I am Amanda Wiley, a Content and SEO strategy leader with eight years of hands-on experience in enterprise, product and local SEO. I translate data from GA4, Google Search Console, SEMrush and Screaming Frog into actionable plans that boost traffic, engagement and conversions, while aligning with business objectives. My background in journalism, public affairs and media relations strengthens my ability to tell stories that resonate across global organisations and local markets. I have led multi-country content programs, governance and translation workflows, and award-winning campaigns across paid and organic channels. I thrive in complex environments, collaborating with cross-functional teams to deliver measurable outcomes and to empower teams with editorial capacity and data-driven insights.…

Amanda Wiley

I am Amanda Wiley, a Content and SEO strategy leader with eight years of hands-on experience in enterprise, product and local SEO. I translate data from GA4, Google Search Console, SEMrush and Screaming Frog into actionable plans that boost traffic, engagement and conversions, while aligning with business objectives. My background in journalism, public affairs and media relations strengthens my ability to tell stories that resonate across global organisations and local markets. I have led multi-country content programs, governance and translation workflows, and award-winning campaigns across paid and organic channels. I thrive in complex environments, collaborating with cross-functional teams to deliver measurable outcomes and to empower teams with editorial capacity and data-driven insights.…

Available to hire

I am Amanda Wiley, a Content and SEO strategy leader with eight years of hands-on experience in enterprise, product and local SEO. I translate data from GA4, Google Search Console, SEMrush and Screaming Frog into actionable plans that boost traffic, engagement and conversions, while aligning with business objectives. My background in journalism, public affairs and media relations strengthens my ability to tell stories that resonate across global organisations and local markets.

I have led multi-country content programs, governance and translation workflows, and award-winning campaigns across paid and organic channels. I thrive in complex environments, collaborating with cross-functional teams to deliver measurable outcomes and to empower teams with editorial capacity and data-driven insights.

See more

Skills

Experience Level

Copywriting
Expert
SEMrush
Expert
SEO
Expert
GA4
Expert
Branding
Expert
Screaming Frog
Expert
Ahrefs
Expert
Looker Studio
Intermediate

Language

English
Fluent

Work Experience

Brand Activation and Market Development Consultant at Savoir Finance
December 1, 2025 - Present
Delivered brand activation strategies, international market insights and targeting, enterprise and product SEO, and managed content strategy for a tech startup launching a global investment product in the blockchain space.
Content, SEO and Editorial Strategist at Innocean Australia
July 1, 2025 - December 1, 2025
Led web content and SEO strategy for Hyundai Australia and B2B clients; developed content programs with a focus on holistic search, digital PR and LL(M) influence to drive AI visibility; provided SEO counsel on new model launches and built editorial capacity; grew organic traffic and improved site health.
Content Manager at Greenstone Financial Services
September 1, 2024 - February 1, 2025
Led a team of content, research, and PR specialists to grow organic traffic and conversions across insurance brands; generated six SEO content calendars per month aligned to corporate objectives; oversaw social integration and EDM content; produced the award-winning Life’s Booming podcast and DARE magazine.
Enterprise Content and SEO Strategist at Corteva Agriscience
December 1, 2017 - February 1, 2024
Developed global website infrastructure and SEO strategy across 35 country websites; implemented a global content engine and governance, translation protocols; led award-winning multichannel campaigns across 35 countries, achieving significant traffic growth and cost efficiencies.
SEO Content Lead (contract) at Hydra Digital
August 1, 2022 - May 1, 2024
Led technical audits and strategy across multiple clients; delivered growth in organic traffic and conversions through multichannel SEO and content development; managed client communications and reporting; notable results include 30% blog readership increase and 400% eCommerce sales growth through integrated campaigns.
Corporate Communication Lead ANZ / Digital and Internal Communications Lead, Asia Pacific at DuPont Australia Ltd
June 1, 2015 - December 1, 2017
Public affairs and digital communications leadership across Australia, New Zealand and Asia Pacific; directed internal and external communications initiatives, digital strategy and cross-functional campaigns.
Public Affairs and Digital Communications Lead, Australia and New Zealand at DuPont Australia Ltd
June 1, 2007 - June 1, 2015
Led public affairs and digital communications for Australia and New Zealand; drove multi-channel campaigns and strategic communications.

Education

Graduate Diploma of Journalism at Massey University
January 1, 1996 - June 22, 2026
Bachelor of Arts, Politics at Victoria University of Wellington
January 1, 1992 - January 1, 1995
Graduate Diploma of Journalism at Massey University
January 1, 1996 - January 1, 1996
Bachelor of Arts, Politics at Victoria University of Wellington
January 1, 1992 - January 1, 1995

Qualifications

Add your qualifications or awards here.

Industry Experience

Agriculture & Mining, Manufacturing, Financial Services, Media & Entertainment, Professional Services, Software & Internet, Healthcare
    Global Corporate Website and 35 Country Websites

    Developed the global website infrastructure and SEO strategy that established the global corporate website and web presence internationally through 35 country websites. I implemented the global content engine for corporate content, while enabling countries to develop customer-focused content that best served their markets, optimised for conversion. This included development of the information architecture and taxonomy, UX built on stakeholder engagement, SEO strategy and implementation, and content writing. During this time, I led award-winning multichannel thought leadership campaigns across 35 countries, incorporating paid and organic search and social, native advertising, and influencer campaigns.