Developed the global website infrastructure and SEO strategy that established the global corporate website and web presence internationally through 35 country websites. I implemented the global content engine for corporate content, while enabling countries to develop customer-focused content that best served their markets, optimised for conversion. This included development of the information architecture and taxonomy, UX built on stakeholder engagement, SEO strategy and implementation, and content writing. During this time, I led award-winning multichannel thought leadership campaigns across 35 countries, incorporating paid and organic search and social, native advertising, and influencer campaigns.
- Content Strategist