Manjula Maharjan

Scaled international paid media campaigns across eCommerce, lead generation, app installs, restaurants, and ticketing businesses, managing monthly budgets from $500 to $200K, driving consistent revenue growth and profitability. Achieved up to 3.5X ROAS in Q1, and 5x ROAS in Q4 while reducing CPA by 20–35% through advanced audience targeting, budget optimization, and continuous A/B testing on Meta Ads. Led and mentored 10 junior media buyers, improving team efficiency and campaign execution speed by 30% through structured workflows and task management in Asana. Increased campaign engagement and performance by conducting data-driven audience research, creative testing, and market audits, resulting in 25%+ improvement in CTR and reduced ad fatigue. Identified and scaled winning campaigns through performance analysis, creative iteration, and strategic budget allocation across multiple international markets.

Assisted Senior Media Buyer in creating and launching high-performing Meta Ads campaigns, contributing to campaigns that achieved up to 2.5X ROAS. Supported creative testing and optimization, helping scale winning ads and reduce underperforming ad spend by 20%. Monitored campaign performance daily, preparing performance reports that informed strategic decisions for scaling campaigns. Collaborated with copywriters and designers to iterate ad creatives, contributing to higher CTR and conversions. Gained hands-on experience in full-funnel campaign management (TOF -MOF -BOF), supporting campaigns across eCommerce, lead generation, and app installs.