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I am a marketing and business development professional with 13 years of experience working with luxury brands, premium lifestyle companies, and high-net-worth clients across Asia and Europe. I have planned and delivered high-profile events, built influencer programmes from the ground up, and opened new markets for brands entering China and south-east Asia. Having lived and worked in Thailand, the USA, Switzerland, and Denmark, I bring a cross-cultural perspective that has been useful when navigating different markets and different kinds of clients.…I am a marketing and business development professional with 13 years of experience working with luxury brands, premium lifestyle companies, and high-net-worth clients across Asia and Europe. I have planned and delivered high-profile events, built influencer programmes from the ground up, and opened new markets for brands entering China and south-east Asia. Having lived and worked in Thailand, the USA, Switzerland, and Denmark, I bring a cross-cultural perspective that has been useful when navigating different markets and different kinds of clients.

Lei (Crystal) Bao

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +3

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I am a marketing and business development professional with 13 years of experience working with luxury brands, premium lifestyle companies, and high-net-worth clients across Asia and Europe. I have planned and delivered high-profile events, built influencer programmes from the ground up, and opened new markets for brands entering China and south-east Asia. Having lived and worked in Thailand, the USA, Switzerland, and Denmark, I bring a cross-cultural perspective that has been useful when navigating different markets and different kinds of clients.…I am a marketing and business development professional with 13 years of experience working with luxury brands, premium lifestyle companies, and high-net-worth clients across Asia and Europe. I have planned and delivered high-profile events, built influencer programmes from the ground up, and opened new markets for brands entering China and south-east Asia. Having lived and worked in Thailand, the USA, Switzerland, and Denmark, I bring a cross-cultural perspective that has been useful when navigating different markets and different kinds of clients.

Available to hire

I am a marketing and business development professional with 13 years of experience working with luxury brands, premium lifestyle companies, and high-net-worth clients across Asia and Europe. I have planned and delivered high-profile events, built influencer programmes from the ground up, and opened new markets for brands entering China and south-east Asia.

Having lived and worked in Thailand, the USA, Switzerland, and Denmark, I bring a cross-cultural perspective that has been useful when navigating different markets and different kinds of clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Chinese

Fluent

English

Fluent

Danish

Advanced

German

Intermediate

Work Experience

Self-employed Business Development & Social Media Consultant at Self-employed

August 1, 2016 - Present

Led south-east Asia business development for a cooking experience-focused startup. Ran social media campaigns and strategy for a Beijing-based restaurant group. Built the Chinese go-to-market strategy for a Singapore-based nutrition brand.

Co-founder & Business Development Consultant at Shangtong Trading Company

January 1, 2017 - February 29, 2020

Generated qualified leads from the US and Europe for brands entering the Chinese market. Managed influencer partnerships across Xiaohongshu, Weibo, and TikTok. Incubated and developed digital influencer and blogger talent on Chinese social media platforms.

Community Growth Consultant at Magpie Travel

December 1, 2015 - August 31, 2016

Built the Chinese and south-east Asian growth strategy for this San Francisco-based female travel startup, later acquired by Venture Republic (Japan). Owned end-to-end social media strategy and execution across Instagram and Facebook.

Social & Events Executive at VOGUE Lounge Bangkok

August 1, 2014 - October 31, 2015

Built partnerships with Club 21, Vogue Thailand, Vogue China, YSL, and Kasikorn Bank to grow the VOGUE Lounge brand. Led integrations with TripAdvisor, EZTable, and Ctrip, including design of an independent booking app to increase reservations. Planned and delivered the soft launch and official opening, including a word-of-mouth campaign for Vogue Fashion’s Night Out 2015, managing relationships with high-net-worth guests and VIP clientele.

Marketing Executive at Vogue China Magazine, Condé Nast

September 1, 2012 - August 31, 2014

Brokered the partnership between Commercial Bank of China and Vogue China to launch an exclusive Vogue Platinum Card offering shopping, lifestyle, and travel benefits. Managed client relations, influencer partnerships, and cross-brand events including Fashion’s Night Out, Chanel Exhibition, Lane Crawford Red Carpet Preview, Dior Spirit, and CFDA Chinese Designers fashion show. Ran social media marketing for the 7th Anniversary & Fashion in Vogue Exhibition (2012), drawing 273+ media attendees and 200,000 visitors.

Growth Consultant at Magpie Travel

December 1, 2015 - August 31, 2016