I enjoy working at the intersection of creativity and data, building brands and telling stories that connect with people. I have hands-on experience in digital marketing, content creation and strategic communication, and I love turning insights into engaging campaigns. I'm exploring the creative possibilities of AI tools, always curious and eager to keep learning and growing.

Leonardo Marques Paiva

I enjoy working at the intersection of creativity and data, building brands and telling stories that connect with people. I have hands-on experience in digital marketing, content creation and strategic communication, and I love turning insights into engaging campaigns. I'm exploring the creative possibilities of AI tools, always curious and eager to keep learning and growing.

Available to hire

I enjoy working at the intersection of creativity and data, building brands and telling stories that connect with people. I have hands-on experience in digital marketing, content creation and strategic communication, and I love turning insights into engaging campaigns.

I’m exploring the creative possibilities of AI tools, always curious and eager to keep learning and growing.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Marketing & Communications Junior at Eiffage Group (JJTomé)
January 1, 2026 - Present
Developed content and communication materials, including copywriting and creation of graphic pieces for institutional channels (Intranet, Website and Social Media). Supported corporate event organization.
Marketing Trainee at Banco BPI
October 1, 2024 - October 1, 2025
Part of Caixa Bank Group. Supported continuous product improvement and digital channel experience. Planned, executed and monitored New Customer Acquisition campaigns; developed dashboards and KPI analysis; conducted market analysis and competitive benchmarking; prepared internal and external presentations.
Communication Intern at General Secretariat of Ministry of Justice
July 1, 2023 - March 1, 2024
Produced newsletters, intranet content management and internal event logistics. Content production for the Justice Portal aligned with institutional strategy. Communication plan for the new SharePoint intranet focused on engagement.
Founder at Polaris AI Studio
October 1, 2025 - Present
AI-powered creative studio specializing in visual content, digital experiences, and creative concept development. Developed AI-generated visual concepts and moodboards for a real TV show in Portugal as part of the Banija y Iberia group.
Content Creator at Self-employed / Personal Brand (TikTok, Reels, Facebook & YouTube Shorts)
January 1, 2020 - Present
Organic growth of Facebook pages to 50,000+ followers through strategic content planning, community management and brand storytelling. YouTube Shorts channel in an entertainment niche.
Marketing & Communications Junior at JJTomé (Eiffage Group)
January 1, 2026 - Present
Development of content and communication materials, including copywriting and creation of graphic pieces for institutional channels (Intranet, Website and Social Media).
Content Creator at Self-employed / Personal Brand
January 1, 2020 - Present
Content creation for TikTok, Reels, Facebook & YouTube Shorts; organic growth of social media presence with strategic content planning and brand storytelling.

Education

MSc Marketing at Universidade Católica Portuguesa – Católica Porto Business School
October 1, 2021 - October 1, 2023
Erasmus+ at Vilniaus Kolegija / University of Applied Sciences
September 1, 2019 - January 1, 2020
Bachelor's in Organizational Communication at Instituto Politécnico de Coimbra – ESEC
September 1, 2017 - June 1, 2020
MSc Marketing at Universidade Católica Portuguesa – Católica Porto Business School
October 1, 2021 - October 1, 2023
Erasmus+ Program at Vilniaus Kolegija / University of Applied Sciences
September 1, 2019 - January 1, 2020
Bachelor's in Organizational Communication at Instituto Politécnico de Coimbra – ESEC
September 1, 2017 - June 1, 2020

Qualifications

First Certificate in English (Cambridge)
January 1, 2021 - June 22, 2026
Business Analysis (Power BI)
January 1, 2021 - June 22, 2026
SharePoint Online for Users
January 1, 2023 - June 22, 2026
Copywriting (Digital Marketing)
January 1, 2025 - June 22, 2026
First Certificate in English
January 1, 2021 - June 22, 2026
Business Analysis (Power BI)
January 1, 2021 - June 22, 2026
SharePoint Online for Users
January 1, 2023 - June 22, 2026
Copywriting (Digital Marketing)
January 1, 2025 - June 22, 2026
Generative AI Content Creation
January 1, 2025 - June 22, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Government, Software & Internet, Retail