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Hi, I’m Maria Carolina Pernas, an International Marketing graduate with academic and professional experience across the UK, Portugal, Italy, France and Germany. I’ve built expertise in market expansion strategy, sales development and consumer insights through roles at Clementoni, where I helped increase retention and product visibility across retailers. I’m passionate about international business and sustainable growth, and I’ve demonstrated leadership through university sports, student representation, and community volunteering. I’ve organized major sales events and driven digital campaigns, conducted market research for U.S. and Nordic markets, and collaborated with cross‑functional teams to support market entry and growth. I’m excited about opportunities in international marketing and value-driven growth, and I actively contribute to community initiatives while pursuing ongoing professional development.…Hi, I’m Maria Carolina Pernas, an International Marketing graduate with academic and professional experience across the UK, Portugal, Italy, France and Germany. I’ve built expertise in market expansion strategy, sales development and consumer insights through roles at Clementoni, where I helped increase retention and product visibility across retailers. I’m passionate about international business and sustainable growth, and I’ve demonstrated leadership through university sports, student representation, and community volunteering. I’ve organized major sales events and driven digital campaigns, conducted market research for U.S. and Nordic markets, and collaborated with cross‑functional teams to support market entry and growth. I’m excited about opportunities in international marketing and value-driven growth, and I actively contribute to community initiatives while pursuing ongoing professional development.

Maria Carolina Pernas

Content Creator, Copywriter, Brand Designer, +2

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Hi, I’m Maria Carolina Pernas, an International Marketing graduate with academic and professional experience across the UK, Portugal, Italy, France and Germany. I’ve built expertise in market expansion strategy, sales development and consumer insights through roles at Clementoni, where I helped increase retention and product visibility across retailers. I’m passionate about international business and sustainable growth, and I’ve demonstrated leadership through university sports, student representation, and community volunteering. I’ve organized major sales events and driven digital campaigns, conducted market research for U.S. and Nordic markets, and collaborated with cross‑functional teams to support market entry and growth. I’m excited about opportunities in international marketing and value-driven growth, and I actively contribute to community initiatives while pursuing ongoing professional development.…Hi, I’m Maria Carolina Pernas, an International Marketing graduate with academic and professional experience across the UK, Portugal, Italy, France and Germany. I’ve built expertise in market expansion strategy, sales development and consumer insights through roles at Clementoni, where I helped increase retention and product visibility across retailers. I’m passionate about international business and sustainable growth, and I’ve demonstrated leadership through university sports, student representation, and community volunteering. I’ve organized major sales events and driven digital campaigns, conducted market research for U.S. and Nordic markets, and collaborated with cross‑functional teams to support market entry and growth. I’m excited about opportunities in international marketing and value-driven growth, and I actively contribute to community initiatives while pursuing ongoing professional development.

Available to hire

Hi, I’m Maria Carolina Pernas, an International Marketing graduate with academic and professional experience across the UK, Portugal, Italy, France and Germany. I’ve built expertise in market expansion strategy, sales development and consumer insights through roles at Clementoni, where I helped increase retention and product visibility across retailers. I’m passionate about international business and sustainable growth, and I’ve demonstrated leadership through university sports, student representation, and community volunteering.

I’ve organized major sales events and driven digital campaigns, conducted market research for U.S. and Nordic markets, and collaborated with cross‑functional teams to support market entry and growth. I’m excited about opportunities in international marketing and value-driven growth, and I actively contribute to community initiatives while pursuing ongoing professional development.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Italian

Beginner

Work Experience

Marketing & Sales at Clementoni SPA

September 1, 2023 - July 1, 2024

Led the reformulation of a customer loyalty program, increasing customer retention by 15% in 6 months. Implemented optimized product placement planograms using Spaceman, boosting product visibility by 25% across major retailers. Organized major sales events for Spielwarenmesse (Nuremberg) and The Toy Fair (London), resulting in a 10% increase in lead generation and product exposure. Conducted market research for U.S. and Nordic markets, identifying opportunities that led to the proposal of strategies to capture a projected $2M market share in the first year of entry.

Marketing and Advertising Intern at Clementoni SPA

June 1, 2023 - August 1, 2023

Monitored and analysed social media and digital marketing performance metrics, identifying content opportunities that contributed to a 12% increase in audience engagement. Supported the development of digital marketing campaigns, collaborating on content planning and audience engagement initiatives that contributed to a 20% increase in sales. Supported competitor analysis, resulting in recommendations that improved positioning strategies and raised market share by 5%.

Store Assistant at Pavilhão do Conhecimento

May 1, 2021 - August 1, 2021

Engaged with over 100 customers daily through product demonstrations and personalized sales interactions, resulting in a 20% increase in upselling success and a 15% improvement in overall customer satisfaction.