In my five years in recruitment and stakeholder management, I learned how to align the needs of clients and talents, turning diverse requirements into trusted partnerships. I also certified as a German employment law expert to better advise teams and candidates. In my last role as Senior Recruiter/HR Business Partner, I reconnected with marketing through employer branding—writing blog articles and LinkedIn posts—which sparked my interest in digital marketing. In October 2025 I pivoted toward digital marketing, completing a state-certified program in data-driven digital marketing, e-commerce, and content creation with AI automation. I discovered a passion for AI-powered SEO, GEO, and CRO, and trained at Talentspring Marketing Academy. I believe great content is more than looks; it should be tested. Heatmaps and A/B testing are essential for maximizing conversion rates and building lasting relationships with new and existing clients.

Samantha Maria Schumann

In my five years in recruitment and stakeholder management, I learned how to align the needs of clients and talents, turning diverse requirements into trusted partnerships. I also certified as a German employment law expert to better advise teams and candidates. In my last role as Senior Recruiter/HR Business Partner, I reconnected with marketing through employer branding—writing blog articles and LinkedIn posts—which sparked my interest in digital marketing. In October 2025 I pivoted toward digital marketing, completing a state-certified program in data-driven digital marketing, e-commerce, and content creation with AI automation. I discovered a passion for AI-powered SEO, GEO, and CRO, and trained at Talentspring Marketing Academy. I believe great content is more than looks; it should be tested. Heatmaps and A/B testing are essential for maximizing conversion rates and building lasting relationships with new and existing clients.

Available to hire

In my five years in recruitment and stakeholder management, I learned how to align the needs of clients and talents, turning diverse requirements into trusted partnerships. I also certified as a German employment law expert to better advise teams and candidates. In my last role as Senior Recruiter/HR Business Partner, I reconnected with marketing through employer branding—writing blog articles and LinkedIn posts—which sparked my interest in digital marketing. In October 2025 I pivoted toward digital marketing, completing a state-certified program in data-driven digital marketing, e-commerce, and content creation with AI automation. I discovered a passion for AI-powered SEO, GEO, and CRO, and trained at Talentspring Marketing Academy. I believe great content is more than looks; it should be tested. Heatmaps and A/B testing are essential for maximizing conversion rates and building lasting relationships with new and existing clients.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

German
Fluent
Dutch
Advanced
English
Advanced
French
Advanced
Spanish; Castilian
Intermediate

Work Experience

Senior Recruiter / HR Business Partner at MAKEMORE
February 1, 2024 - August 1, 2025
Led full recruitment cycle; advised the hiring community during interview phases; wrote and published job postings; primary contact for filling roles in passenger transport and Postbus positions at the ÖBB Business Competence Center; managed recruitment across the Eastern Austria region; moderated interviews, coordinated interview schedules, and supported assessment centers; contributed to employer branding via blog articles and LinkedIn posts.
Employer Branding Specialist at ÖBB (Österreichische Bundesbahnen) - Business Competence Center
April 1, 2023 - August 1, 2023
Managed end-to-end recruitment in Eastern Austria; advised managers on job profiles, sourcing channels, and salary negotiations; conducted interviews and assessment centers; participated in employer branding activities including job fairs and events.
Talent Acquisition Partner at PlanRadar
August 1, 2022 - April 1, 2023
Proactive sourcing; pre-screening and initial interviews; database management; presenting pre-screened candidates to recruiters; participated in interviews and assessment centers; organized a culinary international event at the company.
Sourcing Recruiter (RPO for ING Netherlands) at Randstad
September 1, 2021 - August 31, 2022
Active sourcing, CV pre-screening, candidate interviews, and building a strong talent pipeline; central point of contact for candidates, hiring managers, and recruiters for ING Netherlands.
Sabbatical - Linguistic and Cultural Exchange at Georgia
September 1, 2023 - January 1, 2024
Self-initiated sabbatical focused on linguistic immersion and cultural exchange.
Sourcing Recruiter (RPO) for ING Netherlands at Randstad
September 1, 2021 - August 31, 2022
Active sourcing; CV screening and pre-screening; conducting candidate interviews; evaluating and presenting candidates to recruiters; building and maintaining talent pipelines; central contact for candidates, hiring managers, and recruiters; hybrid work arrangement; Vienna.
Recruiter and Employer Branding at ÖBB (ÖBB Business Competence Center)
April 1, 2023 - August 31, 2023
Advised the hiring community during interview phases; wrote and published job postings; primary contact for filling passenger transport and Postbus roles in Eastern Austria; managed end-to-end recruitment; advised on job profiles, sourcing channels, selection procedures, and salary negotiations; moderated interviews and assessment centers; contributed to employer branding through job fairs and events.
Sabbatical – Linguistic and Cultural Exchange at Georgia
September 1, 2023 - January 31, 2024
Sabbatical focusing on language learning and cultural exchange during Sep 2023–Jan 2024.

Education

Master of Science in Cultural Anthropology & Sociology at University of Amsterdam (UvA)
January 1, 2018 - January 1, 2019
Bachelor of Science in Cultural Anthropology & Non-Western Developments Sociology at University of Amsterdam (UvA)
January 1, 2013 - January 1, 2018
Master of Science at University of Amsterdam (UvA)
January 1, 2018 - January 1, 2019
Bachelor of Science at University of Amsterdam (UvA)
January 1, 2013 - January 1, 2018

Qualifications

German Labour Law Expert (IHK)
January 11, 2030 - June 22, 2026
State-certified program in AI-driven, data-driven digital marketing (ecommerce, content creation/development with AI automation)
October 1, 2025 - April 1, 2026
German employment law expert (IHK)
January 11, 2030 - June 22, 2026

Industry Experience

Professional Services, Media & Entertainment, Transportation & Logistics, Education, Software & Internet

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more