In my five years in recruitment and stakeholder management, I learned how to align the needs of clients and talents, turning diverse requirements into trusted partnerships. I also certified as a German employment law expert to better advise teams and candidates. In my last role as Senior Recruiter/HR Business Partner, I reconnected with marketing through employer branding—writing blog articles and LinkedIn posts—which sparked my interest in digital marketing. In October 2025 I pivoted toward digital marketing, completing a state-certified program in data-driven digital marketing, e-commerce, and content creation with AI automation. I discovered a passion for AI-powered SEO, GEO, and CRO, and trained at Talentspring Marketing Academy. I believe great content is more than looks; it should be tested. Heatmaps and A/B testing are essential for maximizing conversion rates and building lasting relationships with new and existing clients.
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