Mats Lindholm
I am a digital marketing professional with a strong track record in paid media, e-commerce-driven marketing, and analytics. I help turn data into practical actions that drive traffic, conversions and online sales.
About
I am a digital marketing professional with a strong track record in paid media, e-commerce-driven marketing, and analytics. I help turn data into practical actions that drive traffic, conversions and online sales.
Over the years I have built data-driven dashboards, led campaigns across Google Ads, Meta and TikTok, and worked with content and campaigns to improve reach, relevance and engagement. I enjoy turning existing assets into structured campaigns and actionable insights for stakeholders.
- 9 years' experience
- Joined June 2026
Skills· 14
Languages
- SwedishFluent
- EnglishAdvanced
Industry experience
- Software & Internet
- Healthcare
- Professional Services
- Retail
- Media & Entertainment
Work experience· 6 roles
Digital strategy, content, SEO, SEM, paid media, analytics and lead management for clients; translated business goals into practical marketing activities, measurable actions and performance follow-up.
Built and maintained the organisation’s Power BI platform from scratch. Worked with campaign data, web analytics, social platforms, APIs and other sources to create dashboards, KPI structures, reports and performance summaries for channel follow-up, conversion analysis and decision support.
Responsible for multiple websites, social media and newsletters, including planning, publishing, campaign execution and follow-up. Used data from web analytics, newsletters, paid media and social channels to improve reach, relevance, engagement and conversion across digital touchpoints.
Education
Certifications and awards
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