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I am a digital marketing professional with a strong track record in paid media, e-commerce-driven marketing, and analytics. I help turn data into practical actions that drive traffic, conversions and online sales. Over the years I have built data-driven dashboards, led campaigns across Google Ads, Meta and TikTok, and worked with content and campaigns to improve reach, relevance and engagement. I enjoy turning existing assets into structured campaigns and actionable insights for stakeholders.…I am a digital marketing professional with a strong track record in paid media, e-commerce-driven marketing, and analytics. I help turn data into practical actions that drive traffic, conversions and online sales. Over the years I have built data-driven dashboards, led campaigns across Google Ads, Meta and TikTok, and worked with content and campaigns to improve reach, relevance and engagement. I enjoy turning existing assets into structured campaigns and actionable insights for stakeholders.

Mats Lindholm

Marketing Analyst, Graphic Designer, Designer, +2

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I am a digital marketing professional with a strong track record in paid media, e-commerce-driven marketing, and analytics. I help turn data into practical actions that drive traffic, conversions and online sales. Over the years I have built data-driven dashboards, led campaigns across Google Ads, Meta and TikTok, and worked with content and campaigns to improve reach, relevance and engagement. I enjoy turning existing assets into structured campaigns and actionable insights for stakeholders.…I am a digital marketing professional with a strong track record in paid media, e-commerce-driven marketing, and analytics. I help turn data into practical actions that drive traffic, conversions and online sales. Over the years I have built data-driven dashboards, led campaigns across Google Ads, Meta and TikTok, and worked with content and campaigns to improve reach, relevance and engagement. I enjoy turning existing assets into structured campaigns and actionable insights for stakeholders.

Available to hire

I am a digital marketing professional with a strong track record in paid media, e-commerce-driven marketing, and analytics. I help turn data into practical actions that drive traffic, conversions and online sales.

Over the years I have built data-driven dashboards, led campaigns across Google Ads, Meta and TikTok, and worked with content and campaigns to improve reach, relevance and engagement. I enjoy turning existing assets into structured campaigns and actionable insights for stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Swedish

Fluent

English

Advanced

Work Experience

Owner at Lindholm & Co

August 1, 2025 - Present

Digital strategy, content, SEO, SEM, paid media, analytics and lead management for clients; translated business goals into practical marketing activities, measurable actions and performance follow-up.

Marketing Analyst at Helsingborg Arena

June 1, 2023 - July 1, 2025

Built and maintained the organisation’s Power BI platform from scratch. Worked with campaign data, web analytics, social platforms, APIs and other sources to create dashboards, KPI structures, reports and performance summaries for channel follow-up, conversion analysis and decision support.

Digital Editor at Helsingborg Arena

July 1, 2021 - May 1, 2023

Responsible for multiple websites, social media and newsletters, including planning, publishing, campaign execution and follow-up. Used data from web analytics, newsletters, paid media and social channels to improve reach, relevance, engagement and conversion across digital touchpoints.

Owner at Lindholm & Co

July 1, 2020 - June 1, 2021

Digital strategy, content, SEO, SEM, paid media, analytics and lead management for clients. Assignments included improving digital visibility, developing campaign structures and turning business goals into practical marketing activities, measurable actions and performance follow-up.

Digital Marketing Specialist at Hemocue

June 1, 2017 - June 1, 2020

Worked with digital marketing, web platforms, SEO, SEM, analytics and lead generation in a global B2B organisation. Responsibilities included developing the global digital platform, coordinating editors, supporting campaigns and improving lead management. Increased web leads by over 100%.

Co-founder at Hildegun AB

January 1, 2017 - May 1, 2017

Digital concept development, content, web, marketing and commercial planning. Hands-on work with digital channels, campaign ideas, search visibility and practical execution.