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Mats Lindholm

Available to hire

I am a digital marketing professional with a strong track record in paid media, e-commerce-driven marketing, and analytics. I help turn data into practical actions that drive traffic, conversions and online sales.

About

I am a digital marketing professional with a strong track record in paid media, e-commerce-driven marketing, and analytics. I help turn data into practical actions that drive traffic, conversions and online sales.

Over the years I have built data-driven dashboards, led campaigns across Google Ads, Meta and TikTok, and worked with content and campaigns to improve reach, relevance and engagement. I enjoy turning existing assets into structured campaigns and actionable insights for stakeholders.

  • 9 years' experience
  • Joined June 2026

Industry experience

  • Software & Internet
  • Healthcare
  • Professional Services
  • Retail
  • Media & Entertainment

Work experience· 6 roles

Owner · Lindholm & CoAug 2025 – Present · 1 yr 4 mos

Digital strategy, content, SEO, SEM, paid media, analytics and lead management for clients; translated business goals into practical marketing activities, measurable actions and performance follow-up.

Marketing Analyst · Helsingborg ArenaJun 2023 – Jul 2025 · 2 yrs 2 mos

Built and maintained the organisation’s Power BI platform from scratch. Worked with campaign data, web analytics, social platforms, APIs and other sources to create dashboards, KPI structures, reports and performance summaries for channel follow-up, conversion analysis and decision support.

Digital Editor · Helsingborg ArenaJul 2021 – May 2023 · 1 yr 11 mos

Responsible for multiple websites, social media and newsletters, including planning, publishing, campaign execution and follow-up. Used data from web analytics, newsletters, paid media and social channels to improve reach, relevance, engagement and conversion across digital touchpoints.

Owner · Lindholm & CoJul 2020 – Jun 2021 · 1 yr
Digital Marketing Specialist · HemocueJun 2017 – Jun 2020 · 3 yrs 1 mo
Co-founder · Hildegun ABJan 2017 – May 2017 · 5 mos

Education

Non-degree coursework · Lunds universitet1992 – 1995
Secondary education · Nicolai gymnasium1982 – 1986
International school studies · American International School, Saudi Arabia1979 – 1981

Certifications and awards

Google Analytics2030 – 2026
Google Ads2030 – 2026
Google Ads Shopping2030 – 2026
SEMrush courses2030 – 2026

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