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I am a data-driven CRM and lifecycle marketing professional with over 8 years of experience helping Fortune 500 and high-growth consumer brands accelerate customer acquisition, engagement, and retention. I thrive on turning insights into actionable, omnichannel journeys that drive revenue and long-term value. I excel at collaborating with cross-functional teams to craft data-informed experiences across email, mobile, push notifications, loyalty programs, and affiliate channels, using experimentation and analytics to continuously optimize performance and growth.…I am a data-driven CRM and lifecycle marketing professional with over 8 years of experience helping Fortune 500 and high-growth consumer brands accelerate customer acquisition, engagement, and retention. I thrive on turning insights into actionable, omnichannel journeys that drive revenue and long-term value. I excel at collaborating with cross-functional teams to craft data-informed experiences across email, mobile, push notifications, loyalty programs, and affiliate channels, using experimentation and analytics to continuously optimize performance and growth.

Taylor Knight

Growth Marketer, Product Marketer, Marketing Strategist, +2

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I am a data-driven CRM and lifecycle marketing professional with over 8 years of experience helping Fortune 500 and high-growth consumer brands accelerate customer acquisition, engagement, and retention. I thrive on turning insights into actionable, omnichannel journeys that drive revenue and long-term value. I excel at collaborating with cross-functional teams to craft data-informed experiences across email, mobile, push notifications, loyalty programs, and affiliate channels, using experimentation and analytics to continuously optimize performance and growth.…I am a data-driven CRM and lifecycle marketing professional with over 8 years of experience helping Fortune 500 and high-growth consumer brands accelerate customer acquisition, engagement, and retention. I thrive on turning insights into actionable, omnichannel journeys that drive revenue and long-term value. I excel at collaborating with cross-functional teams to craft data-informed experiences across email, mobile, push notifications, loyalty programs, and affiliate channels, using experimentation and analytics to continuously optimize performance and growth.

Available to hire

I am a data-driven CRM and lifecycle marketing professional with over 8 years of experience helping Fortune 500 and high-growth consumer brands accelerate customer acquisition, engagement, and retention. I thrive on turning insights into actionable, omnichannel journeys that drive revenue and long-term value.

I excel at collaborating with cross-functional teams to craft data-informed experiences across email, mobile, push notifications, loyalty programs, and affiliate channels, using experimentation and analytics to continuously optimize performance and growth.

Skills

CRM

Email Marketing

Experience Level

CRM

Expert

Email Marketing

Expert

Language

English

Fluent

Work Experience

Sr. Email & Mobile Marketing Strategist at Burger King

November 1, 2022 - February 28, 2024

Managed omnichannel CRM campaigns and lifecycle programs; led email, push, and mobile marketing strategies to improve engagement and retention; designed and executed targeted programs to drive lifecycle value.

Senior CRM & Life Cycle Marketing Manager at DraftKings

January 1, 2020 - Present

Lead CRM & lifecycle marketing programs across gaming, retail, restaurant, health, and e-commerce sectors; design data-driven customer journeys and omnichannel campaigns; partner with cross-functional teams to drive customer acquisition, activation, retention, and revenue growth; leverage customer insights to optimize experiences across email, mobile, push notifications, loyalty, and affiliate channels.

Email & Mobile Marketing Coordinator at American Eagle Outfitters

January 1, 2019 - August 1, 2020

Executed email, SMS, push, and in-app campaigns; coordinated onboarding and activation programs; scaled open rates and engagement through targeted communications.