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I’m a results-driven Paid Search leader with 12+ years of experience managing enterprise media budgets exceeding $45M annually across Google Ads, Microsoft Ads, and Search Ads 360. I have a proven track record of building high-performing teams, delivering double-digit YoY growth, and creating scalable processes that improve client retention and campaign performance. I excel in cross-channel strategy, KPI development, and data-driven optimization using Tableau and GA4. I thrive on turning data into actionable insights, guiding teams to achieve ambitious goals, and driving measurable business outcomes for clients.…I’m a results-driven Paid Search leader with 12+ years of experience managing enterprise media budgets exceeding $45M annually across Google Ads, Microsoft Ads, and Search Ads 360. I have a proven track record of building high-performing teams, delivering double-digit YoY growth, and creating scalable processes that improve client retention and campaign performance. I excel in cross-channel strategy, KPI development, and data-driven optimization using Tableau and GA4. I thrive on turning data into actionable insights, guiding teams to achieve ambitious goals, and driving measurable business outcomes for clients.

Alan Fearn

Content Designer, Content Strategist, Marketing Strategist, +2

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I’m a results-driven Paid Search leader with 12+ years of experience managing enterprise media budgets exceeding $45M annually across Google Ads, Microsoft Ads, and Search Ads 360. I have a proven track record of building high-performing teams, delivering double-digit YoY growth, and creating scalable processes that improve client retention and campaign performance. I excel in cross-channel strategy, KPI development, and data-driven optimization using Tableau and GA4. I thrive on turning data into actionable insights, guiding teams to achieve ambitious goals, and driving measurable business outcomes for clients.…I’m a results-driven Paid Search leader with 12+ years of experience managing enterprise media budgets exceeding $45M annually across Google Ads, Microsoft Ads, and Search Ads 360. I have a proven track record of building high-performing teams, delivering double-digit YoY growth, and creating scalable processes that improve client retention and campaign performance. I excel in cross-channel strategy, KPI development, and data-driven optimization using Tableau and GA4. I thrive on turning data into actionable insights, guiding teams to achieve ambitious goals, and driving measurable business outcomes for clients.

Available to hire

I’m a results-driven Paid Search leader with 12+ years of experience managing enterprise media budgets exceeding $45M annually across Google Ads, Microsoft Ads, and Search Ads 360. I have a proven track record of building high-performing teams, delivering double-digit YoY growth, and creating scalable processes that improve client retention and campaign performance.

I excel in cross-channel strategy, KPI development, and data-driven optimization using Tableau and GA4. I thrive on turning data into actionable insights, guiding teams to achieve ambitious goals, and driving measurable business outcomes for clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Associate Director, Paid Search at Assembly Global

November 1, 2021 - Present

Led paid search strategy across multiple enterprise accounts representing $45M in annual ad spend, driving performance gains across Google Ads, Microsoft Ads, and Search Ads 360. Developed, managed, and monitored client service delivery across assigned accounts, ensuring alignment with client goals and KPIs. Overseen process development and best-practices implementation to improve team efficiency and campaign consistency. Established team goals and KPIs, motivating the team to execute against targets and report results to senior stakeholders. Managed and mentored a team of Paid Search Managers and Specialists, building bench strength and supporting career development.

Account Manager, Paid Search & Social at iProspect

September 1, 2019 - November 1, 2021

Leveraged a range of search and social platforms to build and execute multi-channel marketing strategies tailored to client objectives. Identified and pursued new business opportunities, delivering credible, data-backed recommendations that drove measurable results. Directed daily workflow for all paid search and social campaigns, overseeing development, activation, and ongoing optimization. Compiled cross-platform performance data and partnered with the analytics team to deliver monthly reports and actionable insights.

Senior Analyst, Performance Digital at Universal McCann

September 1, 2013 - August 1, 2019

Developed, optimized, and grew paid search campaigns for 5 priority clients across Grocery, Health Care, Travel, Restaurant, and Banking industries. Managed a $10M book of business, driving 43% year-over-year growth through strategic optimization and budget allocation. Identified client goals and translated them into tactical strategies and technology recommendations to maximize success. Monitored and administered web analytics dashboards and key reporting tools to identify performance improvement opportunities.