Hi, I’m Heidi Drechsel. I’m a brand growth and content strategist with hands-on experience in social media, influencer marketing, copywriting, and editorial photography. I thrive in paid and organic marketing environments, driving measurable outcomes for D2C and B2C campaigns, and I enjoy shaping content strategies that boost engagement and conversions across multi-channel teams. I’m passionate about storytelling through photography, design, and compelling copy. I love collaborating with designers, brand leads, and creators to deliver authentic, on-brand experiences, and I’m energized by building scalable processes that amplify reach while maintaining quality and creativity.

Heidi Drechsel

Hi, I’m Heidi Drechsel. I’m a brand growth and content strategist with hands-on experience in social media, influencer marketing, copywriting, and editorial photography. I thrive in paid and organic marketing environments, driving measurable outcomes for D2C and B2C campaigns, and I enjoy shaping content strategies that boost engagement and conversions across multi-channel teams. I’m passionate about storytelling through photography, design, and compelling copy. I love collaborating with designers, brand leads, and creators to deliver authentic, on-brand experiences, and I’m energized by building scalable processes that amplify reach while maintaining quality and creativity.

Available to hire

Hi, I’m Heidi Drechsel. I’m a brand growth and content strategist with hands-on experience in social media, influencer marketing, copywriting, and editorial photography. I thrive in paid and organic marketing environments, driving measurable outcomes for D2C and B2C campaigns, and I enjoy shaping content strategies that boost engagement and conversions across multi-channel teams.

I’m passionate about storytelling through photography, design, and compelling copy. I love collaborating with designers, brand leads, and creators to deliver authentic, on-brand experiences, and I’m energized by building scalable processes that amplify reach while maintaining quality and creativity.

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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Brand & Content Strategist at Schwan's Pulse Agency
January 1, 2024 - Present
Led social media growth and content strategy, increasing Instagram followers by 70% YoY and impressions by 1,500% YoY. Directed content creation, copywriting, and posting strategies for D2C and B2C channels across organic and paid media; coordinated with design, branding, community engagement, and analytics teams; oversaw photo shoots, influencer campaigns, and product launches; tracked KPIs across omni-channel initiatives.
Registered Behavior Technician at Independent / Self-employed
January 1, 2021 - Present
Provided behavioral support and data collection services, applying evidence-based techniques to assist clients and track progress.

Education

BA in Psychology & Spanish at Bethlehem University
January 1, 2016 - January 1, 2020

Qualifications

Registered Behavior Technician
January 1, 2021 - June 22, 2026

Industry Experience

Media & Entertainment, Professional Services