I'm a results-driven digital marketing specialist with extensive experience in developing and executing multi-channel marketing campaigns, including social media, paid search, and content strategies. Adept at leveraging analytics to optimize performance, and passionate about driving brand awareness and customer engagement. I thrive on collaborating across teams to launch impactful campaigns, measure outcomes, and iterate based on data. I enjoy turning complex data into clear insights and creative strategies that accelerate growth and engagement.

Daniela Gonzales

I'm a results-driven digital marketing specialist with extensive experience in developing and executing multi-channel marketing campaigns, including social media, paid search, and content strategies. Adept at leveraging analytics to optimize performance, and passionate about driving brand awareness and customer engagement. I thrive on collaborating across teams to launch impactful campaigns, measure outcomes, and iterate based on data. I enjoy turning complex data into clear insights and creative strategies that accelerate growth and engagement.

Available to hire

I’m a results-driven digital marketing specialist with extensive experience in developing and executing multi-channel marketing campaigns, including social media, paid search, and content strategies. Adept at leveraging analytics to optimize performance, and passionate about driving brand awareness and customer engagement.

I thrive on collaborating across teams to launch impactful campaigns, measure outcomes, and iterate based on data. I enjoy turning complex data into clear insights and creative strategies that accelerate growth and engagement.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist at Siemens Healthineers
June 1, 2024 - Present
Support campaign drivers in executing multi-channel marketing campaigns to ensure timely and effective delivery. Manage campaign-generated leads in the CMS, supporting lead nurturing and conversion tracking efforts. Coordinate third-party web inlays with internal teams and external publishers to manage timelines, content development, logistics, email outreach, and promotional distributions. Create content for social media, paid search, and email marketing to support new and ongoing campaigns. Collaborate with Media Buyer to align advertising strategies across multiple campaigns. Launch new campaign webpages focusing on site architecture, SEO, content creation, and visual design. Maintain SharePoint site to centralize team documents, streamline workflows, and enhance processes.
Executive Assistant at AdventHealth - Radiation Oncology
April 1, 2018 - March 1, 2021
Provided administrative support to leadership, facilitated department meetings, creating presentations. Distributed weekly updates to leadership and physicians, and managed invoicing and financial spreadsheets effectively. Demonstrated strong event planning skills coordinating annual Physician Workshop Events.

Education

Digital Marketing Certificate at University of Central Florida
January 11, 2030 - March 1, 2021
Master of Science in Health Services Administration at University of Central Florida
January 11, 2030 - August 1, 2016
Bachelor of Science in Health Care Management at University of Connecticut
January 11, 2030 - May 1, 2013

Qualifications

Digital Marketing Certificate
January 11, 2030 - June 22, 2026

Industry Experience

Healthcare, Professional Services, Media & Entertainment