TOMÁS ORLANDI

Product Manager at KPMG Argentina – KDN (USA)

Manage programs within a multinational portfolio, improving project traceability by 35% through enhanced tracking and reporting. Coordinate planning, resource allocation, and timelines across teams to keep nearly all milestones on track via proactive risk monitoring. Maintain consistent stakeholder communication to strengthen collaboration and program quality. Provide feedback and coaching to team members and help balance competing priorities under tight deadlines while maintaining confidentiality and client focus.

Growth & Performance Marketing Analyst at Independent Projects (Remote)

Analyzed sales and marketing performance metrics (CTR, CPC, conversion rate, ROI) to optimize digital campaigns, increasing ad reach by 40% for small business clients. Built dashboards in Excel and Google Analytics to track KPIs, contributing to a 60% increase in prospects reaching out directly. Produced promotional images and short-form video content for paid and organic campaigns to improve engagement. Partnered with business owners to refine messaging, targeting strategy, and digital positioning.

Growth & Marketing (KPI Tracking) – Independent Consulting at Independent Projects (Remote)

Growth & Performance Marketing Analyst at Independent Projects

Analyzed sales performance and marketing metrics (CTR, CPC, conversion rate, ROI) to optimize digital campaigns. Developed dashboards using Excel and Google Analytics to track KPIs and growth opportunities. Edited promotional images and short-form video content for paid ads and organic campaigns. Collaborated with small businesses to refine messaging, targeting strategy, and digital positioning. Created engaging content (stories, reels, posts) and captured/edited photography to enhance property listings, boost interaction, and support market trend analysis for improved targeting.

Marketing & Social Media Manager at Molino Village and Co.

Developed and executed niche-targeted advertising strategies for a gated-community real estate development, generating buyer contacts behind 8 of 9 total home sales. Created content (stories, reels, posts) and produced original photography to enhance listings and increase prospective-buyer interaction. Analyzed market trends to inform targeting decisions and improve campaign performance across digital platforms.

Marketing & Social Media Manager at Molino Village & Co

Developed a marketing and social media strategy for a real estate development; refined messaging, targeted strategy, and digital positioning. Edited promotional images and short-form video content for paid ads and organic campaigns. Created engaging content (stories, reels, posts) and managed property listings to boost interaction and lead generation.

Business Development Representative (BDR) at Olimpo SPA

Identified and generated new business opportunities through proactive prospecting and market analysis. Built and managed a personal sales pipeline using professional networks and CRM tools. Collaborated with the marketing team to align campaign messaging with sales outreach and logged activity to improve conversion efficiency.

Business Development Representative at Olimpo Spa - La Plata, Argentina

Advanced English courses and professional development; supported business development activities in La Plata; contributed to expanding client base.

Business Development Representative at Olimpo Spa

Customer Service & Hospitality at Faena Hotel Miami

Managed reservations and customer experience in the VIP hospitality sector. Provided personalized customer service and resolved inquiries with a client satisfaction approach using CRM tools to optimize customer management and retention.

Junior Researcher – Economic & Market Analysis at University of Economics – UNLP

Collected and analyzed local economic data through surveys and statistical analysis using Google Sheets and Power BI. Prepared reports and presentations to support institutional decision-making, integrating market trend analysis to propose economic policy improvements.