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I am a Senior Digital Analytics leader with over 8 years of experience driving measurement strategy, marketing analytics, and conversion optimization across financial services, consulting, and enterprise technology. I have architected GA4 and Adobe Analytics implementations, built scalable BigQuery data pipelines, and led experimentation programs that delivered multimillion-dollar incremental revenue. I translate complex data into executive-ready narratives and partner with C-suite stakeholders on multi-million-dollar investment and channel-mix decisions. I excel at attribution modeling, customer journey analytics, and BI dashboarding, and I bring hands-on fluency in SQL, Python, and JavaScript to deliver measurable business impact.…I am a Senior Digital Analytics leader with over 8 years of experience driving measurement strategy, marketing analytics, and conversion optimization across financial services, consulting, and enterprise technology. I have architected GA4 and Adobe Analytics implementations, built scalable BigQuery data pipelines, and led experimentation programs that delivered multimillion-dollar incremental revenue. I translate complex data into executive-ready narratives and partner with C-suite stakeholders on multi-million-dollar investment and channel-mix decisions. I excel at attribution modeling, customer journey analytics, and BI dashboarding, and I bring hands-on fluency in SQL, Python, and JavaScript to deliver measurable business impact.

SANJULA RAMA KANCHANPALLI

Data Scientist, Data Analyst, Marketing Analyst, +2

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I am a Senior Digital Analytics leader with over 8 years of experience driving measurement strategy, marketing analytics, and conversion optimization across financial services, consulting, and enterprise technology. I have architected GA4 and Adobe Analytics implementations, built scalable BigQuery data pipelines, and led experimentation programs that delivered multimillion-dollar incremental revenue. I translate complex data into executive-ready narratives and partner with C-suite stakeholders on multi-million-dollar investment and channel-mix decisions. I excel at attribution modeling, customer journey analytics, and BI dashboarding, and I bring hands-on fluency in SQL, Python, and JavaScript to deliver measurable business impact.…I am a Senior Digital Analytics leader with over 8 years of experience driving measurement strategy, marketing analytics, and conversion optimization across financial services, consulting, and enterprise technology. I have architected GA4 and Adobe Analytics implementations, built scalable BigQuery data pipelines, and led experimentation programs that delivered multimillion-dollar incremental revenue. I translate complex data into executive-ready narratives and partner with C-suite stakeholders on multi-million-dollar investment and channel-mix decisions. I excel at attribution modeling, customer journey analytics, and BI dashboarding, and I bring hands-on fluency in SQL, Python, and JavaScript to deliver measurable business impact.

Available to hire

I am a Senior Digital Analytics leader with over 8 years of experience driving measurement strategy, marketing analytics, and conversion optimization across financial services, consulting, and enterprise technology. I have architected GA4 and Adobe Analytics implementations, built scalable BigQuery data pipelines, and led experimentation programs that delivered multimillion-dollar incremental revenue.

I translate complex data into executive-ready narratives and partner with C-suite stakeholders on multi-million-dollar investment and channel-mix decisions. I excel at attribution modeling, customer journey analytics, and BI dashboarding, and I bring hands-on fluency in SQL, Python, and JavaScript to deliver measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Digital Analytics Analyst at Capital One

June 1, 2023 - Present

Architected a unified GA4 and Adobe Analytics measurement framework across 15+ digital properties, redesigned the data layer, and improved data accuracy from 85% to 99.4%, closing attribution gaps. Built a centralized BigQuery data warehouse ingesting GA4 exports, CRM, paid media, and CDP feeds via Dataflow/Cloud Composer ETL pipelines, reducing fragmented extracts by 60% and enabling same-day campaign reporting. Led a full-funnel CRO program with 40+ A/B/MVT tests delivering ~22% average conversion lift and 18% CAC reduction. Designed a Shapley-value multi-touch attribution model to optimize media spend by $3M+ and boost blended ROAS by 24%. Implemented a Bayesian MMM guiding budget shifts and reducing under-invested high-ROI channels by 12% of spend. Developed executive dashboards with row-level security and anomaly detection; streamlined reporting cycles from days to hours. Built an end-to-end customer journey analytics solution, surfacing drop-offs that lifted authenticated funnel

Digital Analytics Consultant at Deloitte

May 1, 2021 - March 31, 2023

Led GA4, Adobe Analytics, and Adobe Launch implementations across 12+ client properties; standardized event taxonomies, data layers, and consent-mode configurations, reducing downstream data prep by 40%. Built BigQuery-backed data pipelines consolidating GA4 exports, paid media APIs, and CRM data to power 8 dashboards. Delivered 30+ A/B/MVT experiments across PDPs, checkout, and lead-gen forms with Bayesian and frequentist analysis, delivering a 15% lift in checkout completion and 15% improvement in email-to-site engagement. Built churn and segmentation models (Python/R) informing targeted campaigns and reducing churn for telecom clients. Rebuilt attribution using GA4 BigQuery exports and Markov chain models, reallocating $2M+ in media spend and improving attribution accuracy. Created executive dashboards with drill-through and anomaly alerts; contributed to YoY revenue lift. Partnered on UX improvements with session replay diagnostics, driving reductions in mobile friction. Oversaw an

Digital Analytics Senior Analyst at CIBC

January 1, 2020 - March 31, 2021

Owned digital measurement across 20+ digital banking journeys; instrumented with Adobe Analytics and custom data layers, establishing the bank's first single source of truth for $500M+ in annual digital transactions. Ran 25+ A/B/MVT tests with strict guardrails for regulated content, delivering a 23% CTR lift and 10% increase in product applications. Built behavioral segmentation models (Python/R) on 1M+ users driving prioritized campaigns and a 19% improvement in overall digital conversion. Utilized session replay tools to identify onboarding friction, reducing form abandonment by 13% and bounce rates by 33%. Implemented an end-to-end customer journey view integrating Adobe Analytics, CRM, and email platforms; produced cross-channel attribution insights. Built automated Looker Studio/Tableau dashboards with anomaly detection; improved reporting efficiency by 35%. Led segmented email testing across 15 cohorts lifting CTR by 20% and digital lead generation by 41%.