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Analytics-first intelligence leader with over five years of experience translating behavioral signals into executable growth strategies. My expertise lies in building measurement ecosystems that unify siloed data, eliminating attribution blind spots, and equipping stakeholders with the clarity to act. I am comfortable with both technical and strategic dimensions, making me a versatile asset in any organization.…Analytics-first intelligence leader with over five years of experience translating behavioral signals into executable growth strategies. My expertise lies in building measurement ecosystems that unify siloed data, eliminating attribution blind spots, and equipping stakeholders with the clarity to act. I am comfortable with both technical and strategic dimensions, making me a versatile asset in any organization.

Harikrishna Lakkam

Data Scientist, Marketing Analyst, Marketing Strategist, +2

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Analytics-first intelligence leader with over five years of experience translating behavioral signals into executable growth strategies. My expertise lies in building measurement ecosystems that unify siloed data, eliminating attribution blind spots, and equipping stakeholders with the clarity to act. I am comfortable with both technical and strategic dimensions, making me a versatile asset in any organization.…Analytics-first intelligence leader with over five years of experience translating behavioral signals into executable growth strategies. My expertise lies in building measurement ecosystems that unify siloed data, eliminating attribution blind spots, and equipping stakeholders with the clarity to act. I am comfortable with both technical and strategic dimensions, making me a versatile asset in any organization.

Available to hire

Analytics-first intelligence leader with over five years of experience translating behavioral signals into executable growth strategies. My expertise lies in building measurement ecosystems that unify siloed data, eliminating attribution blind spots, and equipping stakeholders with the clarity to act. I am comfortable with both technical and strategic dimensions, making me a versatile asset in any organization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Analytics & Marketing Intelligence Analyst at TELUS

February 1, 2024 - Present

Led a full measurement infrastructure rebuild for a $4M/quarter media portfolio, delivering cohesive top-of-funnel visibility and a cross-channel ROI framework. Replaced last-click reporting with a native multi-touch attribution model (linear, time-decay, position-based) across 8 paid channels, surfacing 43% more assisted conversions from connected TV and display, enabling $400K+ in quarterly budget reallocation. Engineered a unified analytics layer bridging Salesforce CRM and Eloqua, revealing four critical nurture drop-offs and raising lead-to-opportunity conversion by 23.1% within 90 days. Delivered 35+ KPI dashboards in Tableau, automating reporting and empowering proactive campaign optimization.

Digital Data Analyst at Bank of Montreal (BMO)

September 1, 2021 - January 1, 2024

Implemented GA4-to-BigQuery streaming to consolidate web analytics, paid media, and CRM data, compressing reporting cycles to under 55 minutes and enabling same-day optimization for a $5M+ portfolio. Unified seven martech platforms via API connectors, delivering the first cross-channel attribution view and eliminating shadow reporting. Conducted Banking Journey Friction Analysis that reduced onboarding drop-offs and improved completion rates by 28.3% within 60 days. Led 55+ experiments with Bayesian significance across web and mobile, resulting in product and UX changes adopted permanently. Established tagging governance across 300+ events (Automated QA reduced data discrepancies by 94.3%). Implemented ML-driven Uplift models forecasting incremental campaign lift, boosting ROI by 17.6% YoY and preventing $420K in wasted impressions. Created 25+ Tableau dashboards with automated refresh and KPI alerts; built identity stitching to increase journey visibility by 65% for 175K+ users.