SOFIYA ADAMOVICH

Conduct marketing analysis, competitor research, and audience research for social media projects; analyze profiles, content formats, engagement, positioning, and communication styles of competing brands; collect, organize, and interpret marketing data using Excel, Google Sheets, Notion, and AI tools; prepare research-based insights and reports to support content strategy, brand positioning, and social media development; support content calendar planning, caption writing, post/story/reel ideas, and visual content development; work with Canva and CapCut to create and adapt visual materials for digital communication; analyze engagement metrics to identify content performance patterns and improvement opportunities.

Supported social media communication, content planning, and visual design for NGO projects and events; created captions, post ideas, stories, and visual materials to promote community initiatives; worked on strategic development and audience engagement to increase visibility and participation; developed a communication strategy for English speaking clubs, doubling the number of weekly participants within one month; prepared content calendars and promotional ideas focused on attracting new participants; supported basic SEO, email marketing, and presentation preparation for communication-related activities.

Taught English independently to students with different goals, levels, and learning styles. Developed strong communication, explanation, presentation, and audience adaptation skills. Planned lessons, managed schedules, and organized work independently as a freelancer. Built the ability to understand different audience needs and adapt communication style accordingly. Strengthened active listening, clear messaging, responsibility, self-management, and client-oriented communication.