I am a digital marketing strategist with more than five years of experience creating content, managing social media, improving SEO, and running paid advertising campaigns for B2B and B2C audiences. My background spans tourism, health and wellness, telecommunications, media, retail, and fashion, allowing me to adapt quickly to different industries and audiences. I enjoy turning creative ideas into campaigns that build awareness, generate leads, and support measurable business growth. I bring a hands-on and collaborative approach to every project, from developing editorial calendars and managing online communities to coordinating press relations, influencer partnerships, email marketing, and performance reporting. With a background in journalism and experience in video production, I combine strong storytelling with practical digital strategy to create engaging and effective brand communications.

Carla Deflaivis

I am a digital marketing strategist with more than five years of experience creating content, managing social media, improving SEO, and running paid advertising campaigns for B2B and B2C audiences. My background spans tourism, health and wellness, telecommunications, media, retail, and fashion, allowing me to adapt quickly to different industries and audiences. I enjoy turning creative ideas into campaigns that build awareness, generate leads, and support measurable business growth. I bring a hands-on and collaborative approach to every project, from developing editorial calendars and managing online communities to coordinating press relations, influencer partnerships, email marketing, and performance reporting. With a background in journalism and experience in video production, I combine strong storytelling with practical digital strategy to create engaging and effective brand communications.

Available to hire

I am a digital marketing strategist with more than five years of experience creating content, managing social media, improving SEO, and running paid advertising campaigns for B2B and B2C audiences. My background spans tourism, health and wellness, telecommunications, media, retail, and fashion, allowing me to adapt quickly to different industries and audiences. I enjoy turning creative ideas into campaigns that build awareness, generate leads, and support measurable business growth.

I bring a hands-on and collaborative approach to every project, from developing editorial calendars and managing online communities to coordinating press relations, influencer partnerships, email marketing, and performance reporting. With a background in journalism and experience in video production, I combine strong storytelling with practical digital strategy to create engaging and effective brand communications.

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Language

Portuguese
Fluent
Spanish; Castilian
Advanced
English
Fluent

Work Experience

Public Relations and Social Media Manager at Porto Bay Hotels & Resorts
January 1, 2025 - Present
Coordinated press trips and hosted journalists and influencers; composed and distributed press releases to the media; managed relationships with media, influencers, and public figures; created and administered institutional press kits; oversaw media relations to support brand awareness across Madeira.
Digital Marketing Specialist at GOE Wellness
December 1, 2020 - June 1, 2024
Management of Meta Ads campaigns; website optimization and maintenance through SEO content; execution of SEO strategies; social media administration and email marketing; production of content for the YouTube channel.
Sales Assistant at Calzedonia Group
February 1, 2019 - February 1, 2020
Tailored customer service; inventory management and point-of-sale operation; teamwork centered on sales objectives and customer satisfaction.
Executive Assistant at Yuppies Trading
August 1, 2018 - October 1, 2018
Agenda management and travel coordination; administrative assistance and upkeep of financial documents; enhancement of archival systems and intercultural communication.
Fashion Model at Self-Employed / Freelance
August 1, 2011 - Present
Involvement in fashion shows and photographic sessions; collaboration with designers and creative teams; exhibition of professionalism and adaptability across contexts.

Education

Bachelor in Journalism at European University of Madrid
September 1, 2014 - July 1, 2018
Postgraduate Program in Digital Marketing at IPAM
December 1, 2022 - November 1, 2023
C1 Level English Course at EF International Language Centers, London
August 1, 2013 - September 1, 2013
Postgraduate Certificate in Digital Marketing at IPAM
January 11, 2030 - June 23, 2026
Executive Training Certificate in Mastering Digital Marketing: SEM, SEO, Social Media, and Beyond at London Business School
January 11, 2030 - June 23, 2026

Qualifications

Social Network Manager
June 1, 2017 - September 1, 2017
Digital Marketing Specialist
December 1, 2020 - June 1, 2024
Executive Training Certificate in Mastering Digital Marketing: SEM, SEO, Social Media, and Beyond
January 11, 2030 - June 23, 2026
Postgraduate Certificate in Digital Marketing
January 11, 2030 - June 23, 2026
C1 Level English Proficiency
August 1, 2013 - September 1, 2013

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Software & Internet