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Hello, I’m Laura Rutter, a Creative Director and Design Consultant with 20+ years helping beauty and personal care brands find and express their visual voice. I partner with founders, marketing leaders, and clinical teams to build cohesive brand systems—from identity and packaging to digital and educational assets—balancing strategic vision with hands-on execution to drive growth and elevate brands on a global stage. I thrive in matrixed organizations, guide freelance teams and vendors, and defend creative direction with data-driven storytelling. My work spans premium skincare, professional products, and wellness brands, with a track record of brand resets, award-winning packaging, and content that translates science into accessible, engaging experiences.…Hello, I’m Laura Rutter, a Creative Director and Design Consultant with 20+ years helping beauty and personal care brands find and express their visual voice. I partner with founders, marketing leaders, and clinical teams to build cohesive brand systems—from identity and packaging to digital and educational assets—balancing strategic vision with hands-on execution to drive growth and elevate brands on a global stage. I thrive in matrixed organizations, guide freelance teams and vendors, and defend creative direction with data-driven storytelling. My work spans premium skincare, professional products, and wellness brands, with a track record of brand resets, award-winning packaging, and content that translates science into accessible, engaging experiences.

Laura Rutter

Creative Director, Art Director, Designer, +2

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Hello, I’m Laura Rutter, a Creative Director and Design Consultant with 20+ years helping beauty and personal care brands find and express their visual voice. I partner with founders, marketing leaders, and clinical teams to build cohesive brand systems—from identity and packaging to digital and educational assets—balancing strategic vision with hands-on execution to drive growth and elevate brands on a global stage. I thrive in matrixed organizations, guide freelance teams and vendors, and defend creative direction with data-driven storytelling. My work spans premium skincare, professional products, and wellness brands, with a track record of brand resets, award-winning packaging, and content that translates science into accessible, engaging experiences.…Hello, I’m Laura Rutter, a Creative Director and Design Consultant with 20+ years helping beauty and personal care brands find and express their visual voice. I partner with founders, marketing leaders, and clinical teams to build cohesive brand systems—from identity and packaging to digital and educational assets—balancing strategic vision with hands-on execution to drive growth and elevate brands on a global stage. I thrive in matrixed organizations, guide freelance teams and vendors, and defend creative direction with data-driven storytelling. My work spans premium skincare, professional products, and wellness brands, with a track record of brand resets, award-winning packaging, and content that translates science into accessible, engaging experiences.

Available to hire

Hello, I’m Laura Rutter, a Creative Director and Design Consultant with 20+ years helping beauty and personal care brands find and express their visual voice. I partner with founders, marketing leaders, and clinical teams to build cohesive brand systems—from identity and packaging to digital and educational assets—balancing strategic vision with hands-on execution to drive growth and elevate brands on a global stage.

I thrive in matrixed organizations, guide freelance teams and vendors, and defend creative direction with data-driven storytelling. My work spans premium skincare, professional products, and wellness brands, with a track record of brand resets, award-winning packaging, and content that translates science into accessible, engaging experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Director at Well Within / Planted in Beauty

January 1, 2016 - December 31, 2021

Recruited by the former Global President of La Prairie to create an award-winning, plant-based luxury wellness and skincare brand. Conceptualized and designed full brand identity from the ground up, including logo, packaging, and all print/digital assets. Directed website/e-commerce, brand photography, video/film content, and trade visuals; designed branded environments and trade displays, generating 100+ press features in the brand’s first two years.

Creative Director | Design Consultant at skinbetter science

January 1, 2015 - Present

Collaborated with the Founders to design and develop the brand’s logo, identity, and packaging system from the ground up — establishing a strong visual foundation that helped drive growth to $250M+ in under 10 years. Created and maintained the brand’s premium aesthetic across touchpoints including packaging, sales/marketing collateral, digital campaigns, and website design. Directed the packaging for a full collection of 46 multi–award-winning products and led dynamic launch campaigns, print collateral, in-office displays, signage, and AI-art exploration for digital/social while ensuring brand cohesion. Worked with Clinical/Medical Affairs to translate complex science into clear visuals and, after acquisition by L’Oréal, aligned with global brand standards via the DMI team. Led freelance creatives and internal temps as a de facto creative lead under tight deadlines.

Creative Director at skyn Iceland

January 1, 2011 - January 1, 2019

Partnered with new ownership to lead a full brand refresh, revitalizing identity, packaging, and visual system while honoring established brand equity. Collaborated with a global marketing consultancy to redefine positioning through color palette and packaging exploration. Led design and production of an 18-SKU packaging system across four skincare categories, overseeing concept through proofs to final production. Worked with the founder on product extensions, packaging, digital ads, social, and video assets, delivering consumer promotions and retail displays for Ulta, Boots, and Marks & Spencer.

Creative Director at Neo Cutis (Merz North America)

January 1, 2007 - January 1, 2015

Led creative direction for a medical-grade skincare brand sold through physicians and dermatologists. Created print, digital, and educational assets blending science visuals with accessible design; directed a full brand and packaging refresh, collaborating with vendors and sourcing airless delivery systems; earned an HBA Global International Packaging Design Award Finalist (2014).

Creative Director at Mercury 360º

January 1, 2002 - Present

Sole proprietor; embedded creative partner for prestige beauty, professional skincare, and personal care brands. Delivered brand identity, packaging, print, website/e-commerce direction, digital assets, and marketing materials, functioning as an embedded creative lead within client teams and vendor networks.

Creative Lead at Avène & Glytone (Pierre Fabre Laboratories)

January 1, 2002 - January 1, 2007

Led creative for two prestige, science-driven skincare brands with distinct identities. Designed and executed all print and marketing materials; redesigned Glytone’s full packaging system and refined its logo, organizing eight product collections into a cohesive, modern color-coded structure; collaborated daily with in-house marketing teams to maintain brand consistency and elevate visual impact.

Art Director at La Prairie, Switzerland

January 1, 1997 - January 1, 2002

Joined as the first in-house designer, promoted to Art Director, and built the company’s first internal design and creative team. Designed product launch materials and brand communications, refining a discerning, high-standard design approach; developed press and sales presentations with flawless visual consistency; approved all press runs to ensure exacting quality.