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I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_…I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_

Laura Rutter

Creative Director, Art Director, Designer, +2

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I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_…I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_

Available to hire

New York, United States

I’m a designer from…

Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.

Employment and project experience

Senior Designer Apple Inc.
January 2017 - March 2017

UX Designer Airbnb Inc.
January 2019 - March 2019

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Director at Well Within / Planted in Beauty

January 1, 2016 - December 31, 2021

Recruited by the former Global President of La Prairie to create an award-winning, plant-based luxury wellness and skincare brand. Conceptualized and designed full brand identity from the ground up, including logo, packaging, and all print/digital assets. Directed website/e-commerce, brand photography, video/film content, and trade visuals; designed branded environments and trade displays, generating 100+ press features in the brand’s first two years.

Creative Director | Design Consultant at skinbetter science

January 1, 2015 - Present

Collaborated with the Founders to design and develop the brand’s logo, identity, and packaging system from the ground up — establishing a strong visual foundation that helped drive growth to $250M+ in under 10 years. Created and maintained the brand’s premium aesthetic across touchpoints including packaging, sales/marketing collateral, digital campaigns, and website design. Directed the packaging for a full collection of 46 multi–award-winning products and led dynamic launch campaigns, print collateral, in-office displays, signage, and AI-art exploration for digital/social while ensuring brand cohesion. Worked with Clinical/Medical Affairs to translate complex science into clear visuals and, after acquisition by L’Oréal, aligned with global brand standards via the DMI team. Led freelance creatives and internal temps as a de facto creative lead under tight deadlines.

Creative Director at skyn Iceland

January 1, 2011 - January 1, 2019

Partnered with new ownership to lead a full brand refresh, revitalizing identity, packaging, and visual system while honoring established brand equity. Collaborated with a global marketing consultancy to redefine positioning through color palette and packaging exploration. Led design and production of an 18-SKU packaging system across four skincare categories, overseeing concept through proofs to final production. Worked with the founder on product extensions, packaging, digital ads, social, and video assets, delivering consumer promotions and retail displays for Ulta, Boots, and Marks & Spencer.

Creative Director at Neo Cutis (Merz North America)

January 1, 2007 - January 1, 2015

Led creative direction for a medical-grade skincare brand sold through physicians and dermatologists. Created print, digital, and educational assets blending science visuals with accessible design; directed a full brand and packaging refresh, collaborating with vendors and sourcing airless delivery systems; earned an HBA Global International Packaging Design Award Finalist (2014).

Creative Director at Mercury 360º

January 1, 2002 - Present

Sole proprietor; embedded creative partner for prestige beauty, professional skincare, and personal care brands. Delivered brand identity, packaging, print, website/e-commerce direction, digital assets, and marketing materials, functioning as an embedded creative lead within client teams and vendor networks.

Creative Lead at Avène & Glytone (Pierre Fabre Laboratories)

January 1, 2002 - January 1, 2007

Led creative for two prestige, science-driven skincare brands with distinct identities. Designed and executed all print and marketing materials; redesigned Glytone’s full packaging system and refined its logo, organizing eight product collections into a cohesive, modern color-coded structure; collaborated daily with in-house marketing teams to maintain brand consistency and elevate visual impact.

Art Director at La Prairie, Switzerland

January 1, 1997 - January 1, 2002

Joined as the first in-house designer, promoted to Art Director, and built the company’s first internal design and creative team. Designed product launch materials and brand communications, refining a discerning, high-standard design approach; developed press and sales presentations with flawless visual consistency; approved all press runs to ensure exacting quality.