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I'm a data-driven marketing leader with 7+ years of experience driving revenue growth through performance marketing, demand generation, lifecycle strategy, and e-commerce optimization. I'm skilled at leading full-funnel strategy across B2B and B2C—ranging from paid media and CRM automation to product marketing, influencer programs, and cross-functional leadership. I build brand equity, scale campaigns, and deliver measurable pipeline impact.…I'm a data-driven marketing leader with 7+ years of experience driving revenue growth through performance marketing, demand generation, lifecycle strategy, and e-commerce optimization. I'm skilled at leading full-funnel strategy across B2B and B2C—ranging from paid media and CRM automation to product marketing, influencer programs, and cross-functional leadership. I build brand equity, scale campaigns, and deliver measurable pipeline impact.

Bianca De Francesco

Growth Marketer, Marketing Strategist, Product Marketer, +2

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I'm a data-driven marketing leader with 7+ years of experience driving revenue growth through performance marketing, demand generation, lifecycle strategy, and e-commerce optimization. I'm skilled at leading full-funnel strategy across B2B and B2C—ranging from paid media and CRM automation to product marketing, influencer programs, and cross-functional leadership. I build brand equity, scale campaigns, and deliver measurable pipeline impact.…I'm a data-driven marketing leader with 7+ years of experience driving revenue growth through performance marketing, demand generation, lifecycle strategy, and e-commerce optimization. I'm skilled at leading full-funnel strategy across B2B and B2C—ranging from paid media and CRM automation to product marketing, influencer programs, and cross-functional leadership. I build brand equity, scale campaigns, and deliver measurable pipeline impact.

Available to hire

I’m a data-driven marketing leader with 7+ years of experience driving revenue growth through performance marketing, demand generation, lifecycle strategy, and e-commerce optimization.

I’m skilled at leading full-funnel strategy across B2B and B2C—ranging from paid media and CRM automation to product marketing, influencer programs, and cross-functional leadership. I build brand equity, scale campaigns, and deliver measurable pipeline impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Intermediate

Work Experience

Marketing Manager — Founding Marketing Lead at Lunchbox (KEV Group)

May 1, 2025 - Present

Built and owned the end-to-end marketing function for Lunchbox as the sole marketing lead, driving full-funnel strategy, demand generation, brand and product marketing with high autonomy. Drove a 35% increase in MQLs, improved MQL-to-SQL conversion by 20%, contributed to 25% of quarterly pipeline through strategic trade shows and community activations, launched the Lunchbox website from the ground up in HubSpot, migrated Pardot to HubSpot in partnership with RevOps, increased email engagement by 30%, implemented upsell campaigns, overhauled sales and marketing collateral, created a partner onboarding resource hub, led high-impact partner campaigns (including Dairy Farmers of Ontario), and reduced vendor costs by 15%.

Digital Marketing & E-Commerce Manager at Aleva Naturals

January 1, 2022 - April 1, 2025

Led all digital marketing, e-commerce, brand, and creative functions for a consumer baby & wellness brand. Delivered 20%+ YoY e-commerce revenue growth, redesigned and launched a conversion-optimized website, improved ROAS by 25%, increased conversion rate by 18%, built and scaled an influencer network (45+ creators) driving a 30% traffic increase, launched Brand Ambassador programs, managed lifecycle email programs, and led cross-functional collaboration to enhance retention and repeat revenue.

Digital Marketing & E-Commerce Specialist at Aleva Naturals

January 1, 2020 - January 1, 2022

Managed Shopify and retail e-commerce platforms, executed PPC campaigns with improved CTR and optimized keywords to reduce CPC, created digital assets for campaigns, supported influencer outreach, grew social audience and engagement, and built reporting dashboards for sales and campaign performance.

Story Editor at TSN

January 1, 2019 - January 1, 2019

Produced highlight packages for live sports broadcasts under tight deadlines in a fast-paced national newsroom.

Teaching Assistant at Seneca College

January 1, 2018 - January 1, 2019

Supported faculty with grading, student engagement, and course delivery across journalism programs.

Communications Coordinator at ESCO General Contracting Inc.

January 1, 2017 - January 1, 2020

Coordinated communications across multiple large-scale construction projects, improving internal efficiency and stakeholder alignment, facilitated communication between clients, trades, and project teams, and supported project planning and scheduling to ensure on-time delivery.