Product / UX Designer at Hootum

Conducted end-to-end UX research, including moderated usability testing with 50+ participants to identify pain points, validate design hypotheses, and inform product strategy. Designed high-fidelity wireframes, interactive prototypes, and UI specifics in Figma; ran A/B tests to optimize user flows and improve conversion metrics. Built and maintained a scalable design system and component library, ensuring WCAG 2.1 accessibility compliance and a consistent cross-platform experience. Integrated AI-powered tools — Adobe Firefly, Midjourney, and Uizard — into ideation and prototyping workflows, reducing iteration cycles significantly.

Fashion & Product Designer at Beximco Textile Division

Transformed consumer insights and trend forecasts into market-ready designs using Adobe Illustrator and CLO3D, balancing aesthetics with manufacturability. Managed design-to-production workflows, coordinating cross-functionally with engineering and supply chain teams to meet quality standards and deadlines.