Available to hire
Ex-Freshworks | Brand & Product Marketing | MSc Marketing (London) I Connect Stories, Design & Sales
Experience Level
Expert
Expert
Work Experience
Brand Marketing Specialist – IPO Rebrand & Digital Growth at Freshworks
January 1, 2021 - January 1, 2023Led website transformation across 10,000+ pages, improving site architecture and conversion pathways. Drove SEO and brand messaging initiatives contributing to ~400% organic traffic growth and 5x increase in MQLs/SQLs. Managed landing-page optimisation and A/B testing across four product lines, improving conversion by 15–25%.
Corporate Marketing Associate – Brand Strategy & Repositioning at Freshworks
January 1, 2019 - January 1, 2021Drove key workstreams for Freshworks’ 360° brand repositioning and IPO readiness through market analysis and campaign coordination. Developed global brand guidelines and supported rollout across six international markets. Led a webinar campaign targeting US/UK audiences, generating 2,000+ leads.
Corporate Marketing Specialist – International Expansion at Freshworks
January 1, 2018 - January 1, 2019Led localisation initiatives across 36 languages supporting expansion into 12 international markets. Reduced localisation turnaround timelines from four months to three weeks.
Client Experience & Marketing Executive at Haworth
January 1, 2015 - January 1, 2017Managed international marketing calendars and coordinated 9+ global events across regional teams. Improved client engagement and showroom performance through coordinated events and campaigns.
Education
MSc Marketing Communications at University of Westminster, London
January 11, 2030 - January 1, 2025Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
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