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I'm Daren Polo, a Sydney-based Performance Manager with over 15 years of experience driving growth through SEO, CRO, paid search, and technical development. I blend data-led strategy with user experience and creative execution to deliver measurable results across eCommerce, healthcare, luxury retail, education, and property. In recent years I've expanded into AI training and automation, designing AI-assisted workflows that streamline content production, scale campaigns, and unlock intelligent optimisation systems. I enjoy coaching cross-functional teams and translating analytics into practical, high-impact initiatives.…I'm Daren Polo, a Sydney-based Performance Manager with over 15 years of experience driving growth through SEO, CRO, paid search, and technical development. I blend data-led strategy with user experience and creative execution to deliver measurable results across eCommerce, healthcare, luxury retail, education, and property. In recent years I've expanded into AI training and automation, designing AI-assisted workflows that streamline content production, scale campaigns, and unlock intelligent optimisation systems. I enjoy coaching cross-functional teams and translating analytics into practical, high-impact initiatives.

Daren Polo

Web Developer, Marketing Strategist, Performance Marketer, +2

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I'm Daren Polo, a Sydney-based Performance Manager with over 15 years of experience driving growth through SEO, CRO, paid search, and technical development. I blend data-led strategy with user experience and creative execution to deliver measurable results across eCommerce, healthcare, luxury retail, education, and property. In recent years I've expanded into AI training and automation, designing AI-assisted workflows that streamline content production, scale campaigns, and unlock intelligent optimisation systems. I enjoy coaching cross-functional teams and translating analytics into practical, high-impact initiatives.…I'm Daren Polo, a Sydney-based Performance Manager with over 15 years of experience driving growth through SEO, CRO, paid search, and technical development. I blend data-led strategy with user experience and creative execution to deliver measurable results across eCommerce, healthcare, luxury retail, education, and property. In recent years I've expanded into AI training and automation, designing AI-assisted workflows that streamline content production, scale campaigns, and unlock intelligent optimisation systems. I enjoy coaching cross-functional teams and translating analytics into practical, high-impact initiatives.

Available to hire

I’m Daren Polo, a Sydney-based Performance Manager with over 15 years of experience driving growth through SEO, CRO, paid search, and technical development. I blend data-led strategy with user experience and creative execution to deliver measurable results across eCommerce, healthcare, luxury retail, education, and property.

In recent years I’ve expanded into AI training and automation, designing AI-assisted workflows that streamline content production, scale campaigns, and unlock intelligent optimisation systems. I enjoy coaching cross-functional teams and translating analytics into practical, high-impact initiatives.

Skills

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Work Experience

Freelance Performance Consultant (SEO, CRO, Paid Search & Web Development) at Self-Employed / Contractor

November 1, 2021 - Present

Partner with brands and agencies to lead SEO, SEM, and conversion optimisation initiatives. Oversee technical and creative strategy for Shopify, Squarespace, and Webflow builds — from audit to implementation. Design and deploy AI-assisted content workflows for keyword research, ad copywriting, and landing page testing. Implement CRO systems integrating Hotjar, GA4 and AI-led insights to improve conversion performance. Train marketing teams to use AI tools effectively for content, analytics, and automation.

SEO Lead at CHE Proximity

April 1, 2020 - October 1, 2021

Led enterprise-level SEO strategies across major accounts, integrating with content, UX, and paid media teams. Managed all technical and on-site optimisation, crawl analysis, schema, and reporting pipelines. Delivered high-performing campaigns that improved rankings and conversion across multiple verticals.

SEO & Content Manager at Yango

January 1, 2019 - March 1, 2020

Built Yango’s SEO product suite from the ground up, structured around Relevance, Technical, and Authority. Oversaw on-page and off-page optimisation, content strategy, and SEM campaign integration. Worked part-time as Marketing Manager, ensuring brand and performance alignment across channels.

Digital Manager at Belgrin

January 1, 2018 - December 1, 2018

Developed and executed digital marketing strategies across paid, organic, and creative channels. Managed analytics, reporting, and A/B testing frameworks to drive consistent performance gains. Produced and edited creative assets including EDMs, video content, and digital ad campaigns.

Digital Content & Marketing Manager at Australian Turf Club

December 1, 2016 - September 1, 2017

Overhauled the Club’s CMS and implemented ongoing SEO and SEM processes. Created content and IPTV screen systems across race venues, improving digital engagement.

Digital Marketing & Content Manager at Heinemann Australia

March 1, 2015 - September 1, 2016

Developed and launched digital media systems for all Sydney Airport retail stores. Managed in-store digital content, performance analytics, and real-time promotional updates.