Daren Polo
I'm Daren Polo, a Sydney-based Performance Manager with over 15 years of experience driving growth through SEO, CRO, paid search, and technical development.
About
I’m Daren Polo, a Sydney-based Performance Manager with over 15 years of experience driving growth through SEO, CRO, paid search, and technical development. I blend data-led strategy with user experience and creative execution to deliver measurable results across eCommerce, healthcare, luxury retail, education, and property.
In recent years I’ve expanded into AI training and automation, designing AI-assisted workflows that streamline content production, scale campaigns, and unlock intelligent optimisation systems. I enjoy coaching cross-functional teams and translating analytics into practical, high-impact initiatives.
- 10 years' experience
- Joined June 2026
Industry experience
- Retail
- Healthcare
- Education
- Professional Services
- Real Estate & Construction
- Software & Internet
- Media & Entertainment
Work experience· 6 roles
Partner with brands and agencies to lead SEO, SEM, and conversion optimisation initiatives. Oversee technical and creative strategy for Shopify, Squarespace, and Webflow builds — from audit to implementation. Design and deploy AI-assisted content workflows for keyword research, ad copywriting, and landing page testing. Implement CRO systems integrating Hotjar, GA4 and AI-led insights to improve conversion performance. Train marketing teams to use AI tools effectively for content, analytics, and automation.
Led enterprise-level SEO strategies across major accounts, integrating with content, UX, and paid media teams. Managed all technical and on-site optimisation, crawl analysis, schema, and reporting pipelines. Delivered high-performing campaigns that improved rankings and conversion across multiple verticals.
Built Yango’s SEO product suite from the ground up, structured around Relevance, Technical, and Authority. Oversaw on-page and off-page optimisation, content strategy, and SEM campaign integration. Worked part-time as Marketing Manager, ensuring brand and performance alignment across channels.
Education
Certifications and awards
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